TeenVoice dives into the intricacies of youth sentiment analysis and how these insights can drive successful brand strategy.
Youth Sentiment Analysis Guide | Teenvoice Read More »
Frédéric-Charles Petit, founder and CEO of Toluna, shares how AI is democratising research within organisations for faster decision-making.
Ange Taylor, founder of AddMaple, dives into the AI transparency problem and the critical role of reproducibility in research integrity.
The AI Transparency Problem: Why Reproducibility Matters in Insights Read More »
Olaf Lenzmann, co-founder of Market Logic Software, explores how to lead the next wave of innovation by strategically integrating AI.
Redesigning the Innovation Playbook: Integrating AI Without Losing the Human Elements Read More »
Experts from Market Logic Software, Ipsos and AlchemyRx outline the challenges for innovation and the role of insights teams in fixing it.
Why Corporate Innovation Is Broken And What Insights Teams Can Do About It Read More »
Insights and product leaders at Bill.com, Picsart and QuestionPro share guidance for alignment between UX and market research teams.
Aligning UX and Market Research Teams: Practical Tips for Leaders Read More »
Dr Lindsey Guzman, Senior Solutions Consultant at quantilope, explains the value of brand tracking research based on Category Entry Points.
What Are Category Entry Points, and How Do They Improve Brand Tracking? Read More »
Andrew Cooper, founder & CEO of Verve, dives into how synthetic simulations make B2B research more practical, useful, and scalable.
The Respondent You Can’t Recruit: How Synthetic Simulations Are Changing B2B Research Read More »
Charles Allison, Research Lead at Conveo, shares the advantages of swapping at-home ethnographies for AI-moderated research.
Alok Jain, Founder of DoReveal, explores how AI in qualitative research goes beyond speed to enable deeper analysis and more rigorous thinking.
How to Use AI as a Thinking Partner for Qualitative Analysis Read More »
Olaf Lenzmann, Co-Founder of Market Logic Software, shares the true potential of AI in innovation and the best approach to implement it.
How AI Is Reshaping the Innovation Process: From Brief to Concept Read More »
Ange Taylor, founder of AddMaple, highlights the critical role of UX in research tech and the need for AI to integrate existing analytical interfaces.
The Case for Better UX in Research Technology Read More »