Blog | Insight Platforms | Software & Solutions for Research & Analytics

Read our tips for using text analytics tools for open-ended responses in survey research and turning data into meaningful insights.

A curated list of automated brand tracking tools to improve brand health, engage consumers, and monitor competition.

A curated list of solutions that provide access to B2B participants for primary research surveys and qualitative interviews.

Market Map of eye tracking platforms for market and user research, including those who offer the technology through webcam and wearables.

SightX explains Significance Testing: a measure that helps understand whether differences are truly “significant” or if they are random.

Learn how to use virtual shelf research to enhance the effectiveness of primary images, amplify product visibility, and boost online sales.

A collection of some of the leading research, analytics and insights tech companies founded or based in India.

SightX explains MaxDiff vs Conjoint Analysis: which to use, and how you can apply each in your own research projects.

The’s a discrepancy between what businesses say they do with insights and what they actually do – also known as the Customer Gap.

Eye tracking measures attention and is useful for UX, packaging, shopper & advertising research. See the top eye tracking tools here.

The Qualitative Data Analysis Tools for Research & Insights Landscape provides an overview of 50+ solutions in 6 categories.

The DACH ResTech landscape is rich and varied, with a healthy ecosystem of innovative companies. Learn about some of leading startups here.