Daniel Graff-Radford, CEO of Discuss, shares the principles for building a culture that leads companies into the top 1% of performers.

Frédéric-Charles Petit, founder and CEO of Toluna, describes how to build synthetic personas that researchers can trust.

Andrew Cooper, Founder & CEO of Verve, explores the advantages of using synthetic personas in research, and how to optimise them.

Olaf Lenzmann, Co-founder of Market Logic Software, reflects on knowledge management in the age of AI and how researchers can adapt.

Daniel Graff-Radford, CEO of Discuss, explores the advantages trained researchers have over AI, and why they’ll never be replaced.

Nikola Kozuljevic of SYMAR explains how consumer tech brand Belkin uses synthetic personas for responsive market research.

Daniel Graff-Radford, CEO of Discuss, explains the rise of the full-stack researcher and how the qual-quant silos are disappearing.

Independent research demonstrates how conversational AI increases response length, depth and richness compared to traditional online surveys.

Ester Marchetti, Co-Founder and Chief Innovation Officer at Bolt Insight, shares the five big market research shifts she predicts for 2026.

Tobi Andersson, General Manager of Forsta’s Market Research Division, explains where and how AI implementation adds value to market research.

Joachim Klink, Managing Partner at succeet explains how strong insight governance helps mitigate the risks in rapid, AI-powered answers.

Independent research demonstrates that AI Moderated Interviews are a viable alternative to human moderation.