Dig Insights explains why your demand spaces need to show where your consumers will be and what they will need tomorrow, rather than today.

Dig Insights explains how embedding emerging trends and foresight into innovation planning and research drives profitability and growth.

Dig Insights explores the disruption to Weight Watchers’ business from GLP1s and the implications for innovation insights.

How do you fight fraud in market research when fraudsters learn from the tips we share? Cint’s Head of Trust & Safety explores the challenge.

Cint’s Head of Trust & Safety explains how AI enables better fraud detection – but also equips fraudsters with a sophisticated new toolbox.

Tanika McLeod of Dig Insights explains how traditional social listening can miss the emotional and cultural nuance of online conversations.

Hakan Yurdakul of BoltChat AI explains how AI’s democratisation of coding reinforces the power of the human expertise in research software.

Unlike traditional synthetic personas, dynamic personas are continuously updated to match the changes in consumers.

Before building anything, we need to truly understand customers and determine if a product will address a genuine need of theirs.

Building AI tools simply because the tech is impressive won’t get you very far, the focus should always be on the people and their needs.

In the AI era, Insight Advocates bring what tech cannot replicate: a deep understanding of your business, its stakeholders, and the decision-making process.

Researchers excel at strategy and creative connections. Let AI systems handle the coding and transcript analysis.