Ange Taylor, founder of AddMaple, highlights the critical role of UX in research tech and the need for AI to integrate existing analytical interfaces.
The Case for Better UX in Research Technology Read More »
Daniel Graff-Radford, CEO of Discuss, shares the principles for building a culture that leads companies into the top 1% of performers.
Building Research Technology Culture: Why Mistakes Should Be Loud Read More »
Frédéric-Charles Petit, founder and CEO of Toluna, describes how to build synthetic personas that researchers can trust.
What Makes a Synthetic Persona Trustworthy? The Case for First-Party Data Read More »
Andrew Cooper, Founder & CEO of Verve, explores the advantages of using synthetic personas in research, and how to optimise them.
Why Synthetic Personas Work Best When Built on Proprietary Data Read More »
Olaf Lenzmann, Co-founder of Market Logic Software, reflects on knowledge management in the age of AI and how researchers can adapt.
From Knowledge Management to Innovation Partner: How Insights Teams Must Evolve Read More »
Daniel Graff-Radford, CEO of Discuss, explores the advantages trained researchers have over AI, and why they’ll never be replaced.
AI as Thought Partner: Why Trained Researchers Will Always Ask Better Questions Read More »
Nikola Kozuljevic of SYMAR explains how consumer tech brand Belkin uses synthetic personas for responsive market research.
Daniel Graff-Radford, CEO of Discuss, explains the rise of the full-stack researcher and how the qual-quant silos are disappearing.
The Rise of the Full-Stack Researcher: How AI Is Breaking Down Qual-Quant Silos Read More »
Independent research demonstrates how conversational AI increases response length, depth and richness compared to traditional online surveys.
AI Moderated Research on Research: Conversational AI vs Traditional Online Surveys Read More »
Ester Marchetti, Co-Founder and Chief Innovation Officer at Bolt Insight, shares the five big market research shifts she predicts for 2026.
Market Research in 2026 Read More »
Tobi Andersson, General Manager of Forsta’s Market Research Division, explains where and how AI implementation adds value to market research.
The 80% Solution: Where AI Actually Adds Value in Market Research Read More »
Joachim Klink, Managing Partner at succeet explains how strong insight governance helps mitigate the risks in rapid, AI-powered answers.