Bulbshare explains the value of harnessing customer communities to optimise brand & customer experience (BX & CX).
FUEL Asia explains how Artificial Intelligence is making a difference across the qualitative research process.
The Democratisation of Research Innovation: How AI is Reshaping Qualitative Research Read More »
inca explains how Neuro-symbolic approaches enhance AI probing for both qualitative research and conversational surveys.
Why Neuro-Symbolic Approaches Lead to Better AI Probing Read More »
Innovations in Analytics & Reporting – Virtual Summit Highlights By Insight Platforms The Analytics & Reporting Summit was a three-day virtual event in October 2024 with over a dozen sessions on the latest innovations in analytics, reporting and storytelling for research & insights. Read a quick recap for each session below and click the individual
Innovations in Analytics & Reporting – Virtual Summit Highlights Read More »
SightX explains Key Driver Analysis: what it is, why it is useful, how it works, and how you can apply it in your own research projects.
SightX Survey Research Guide: Key Driver Analysis Explained Read More »
‘Talk to Data’ AI tools are changing how we analyse qualitative, survey, social and ‘big’ data. See good examples and learn how they work.
Talk to Your Data: AI Solutions for Data Analytics and Market Research Read More »
Innovations in real time Voice AI for research will have far-reaching impacts on participant engagement, data analytics & access to insights.
The Future of Research is Voice Read More »
Advanced text analytics solutions are useful tools in a researcher’s arsenal to handle nuance and context but always with human supervision.
How Human-in-the-Loop Gets the Most from AI: A Case Study Read More »
Analyze data sets collected in a virtual setting to create a more personalized and appealing shopping experience with ConceptSauce.
Decoding Shopper Behavior with Virtual Shopper Research Read More »
Chatbots for research have taken off: they are quick, unobtrusive and run on websites or natively in apps. Here are 10 chatbot survey tools.
The Top 10 Chatbots for User and Market Research Read More »
An overview of 10 software tools for dashboards, data viz and infographics, all of which have free tiers: Tableau Public, Power BI, Infogram and others.
10 Free Tools for Dashboards, Data Visualisation and Infographics Read More »
An introduction to advertising testing, the different methods, key metrics, and tips for successful and impactful advertising testing.
What is Advertising Testing? Read More »