Learn how technology drives successful Customer Salience through innovative thinking, new insights & the right technological infrastructure.
The Technology Behind Successful Customer Salience Strategies Read More »
Delve into the key stages of New Product Development and the research that goes into each step of the journey.
The Role of Research in New Product Development Read More »
This article illustrates 5 ways of using AI in Survey Research for more efficiency, quality and speed, with examples of tools for it.
5 Ways to Use AI to Improve Your Survey Research Read More »
A market map of leading software tools for mobile qualitative research, remote ethnography, diaries, video capture and user journey mapping.
Mobile Qualitative, Video & Diary Tools – Market Map Read More »
Explore Dig Insights top podcast picks for market researchers and consumer insight professionals. Keep pace with current trends, gain insights from experts, and understand today’s consumers better.
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Marat Sustavov, Marketing Director of Fastuna, shows how agile research for advertising creation improves ad’s quality, efficiency and ROI.
The Agile Ad Creation Process: Testing and Refining Ideas to Deliver Value Read More »
Learn 5 ways in which Advertising Research enables brands to build stronger connections with consumers and create sustainable growth.
5 Ways Advertising Research Helps Create Persuasive Campaigns Read More »
A brief explainer on how Brand Tracking Research can be used to improve marketing strategy decision making with information.
How to Use Brand Tracking Research to Grow Brands Read More »
Dig Insights explains in depth how automation and AI tools can help you streamline and optimise the market research process.
The Power of Automation and AI in Market Research Read More »
Upsiide explains how concept testing has evolved and shares best practices for running concept test studies.
A New Approach to Concept Testing Read More »
Artem Tinchurin, CTO of Fastuna explains how to make the most of research automation, minimizing grunt work and adding more value.
Do More With Less: Efficiency Strategies for Researchers & Insight Teams Read More »
A brief explainer on the basics, main methods and essential terms of market research for anyone who is completely new to the field.
What is Market Research? Read More »