James Wycherley, CEO at the IMA, unpacks the first P in his 9P framework, showing how to define a team purpose that drives business value.
Leading Insight With Purpose Read More »
Strategy
Tovah Paglaro, serial founder, shares lessons learned from hiring mistakes: why the responsibility is yours and how to handle it when a hire isn’t working.
What Every Founder Should Know About Getting a Hire Wrong Read More »
Karin Nelsson, CEO of Demoskop, explains how treating AI as infrastructure instead of a tool shifts a traditional agency into a ResTech firm.
Jorge Lee, founder of Deckr, shares 5 hard-won lessons from launching a ResTech startup early, turning brutal feedback into product strategy.
Five Lessons I Learned From Launching Too Early – From a First-Time ResTech Founder Read More »
Refactoring the Insights Industry from Wortya: discover what makes an organisation intelligence-native and why it is critical for future success.
What Is an Intelligence-Native Organisation? Read More »
Paul Hudson, co-founder and CEO of FlexMR, explores why the future of insight communities relies on data quality and human stories over AI scale.
The Future of the Insight Community is Smaller, Smarter, and Human Read More »
James Wycherley, CEO at the IMA, outlines why insight leaders need a structured playbook and shares a practical 9P framework for team transformation.
Developing Your Insight Leader’s Playbook: The 9P Framework You Need to Include Read More »
James Wycherley, CEO at the IMA, outlines the shift from insight producers to activists who use data to form opinions and influence strategic decisions.
James Wycherley, CEO at the IMA, explores how emerging technology and evolving role requirements are shaping the future of the insights team.
It’s Now or Never: Time for Insight Leaders to Shape the Future of Insight Read More »
Innovations in real time Voice AI for research will have far-reaching impacts on participant engagement, data analytics & access to insights.
The Future of Research is Voice Read More »
Advanced text analytics solutions are useful tools in a researcher’s arsenal to handle nuance and context but always with human supervision.
How Human-in-the-Loop Gets the Most from AI: A Case Study Read More »
Analyze data sets collected in a virtual setting to create a more personalized and appealing shopping experience with ConceptSauce.
Decoding Shopper Behavior with Virtual Shopper Research Read More »