Strategy

With Concept Sauce technology, this toilet paper retailer implemented an improved shopping experience and a clear trade marketing strategy.

Learn about the opportunities in AI for research agencies for driving process efficiencies and generating new value propositions for clients.

AI is set to disrupt survey research in two pivotal dimensions: how survey data is generated and how it is analyzed.

ConceptSauce explores five strategies for understanding customer preferences and placing products on shelves to improve the shopper journey.

Article by Yabble explaining the strategic usage of synhtetic data and generative AI in the market research industry.

In this article, Fastuna’s managing director, Rimas Reimontas, shares results of internal pilots for their new research solution, Fastuna AI.

Learn how technology drives successful Customer Salience through innovative thinking, new insights & the right technological infrastructure.

Blog article from Lumen’s Mike Follet explaining the advantages of in-context advertising tests against traditional claimed methodologies.

ResTech Propositions are a long way behind MarTech and AdTech. Here’s a 10-Point Case Study that shows how to close the gap.

2021 will be a busy year for M&A activity in the insights industry. Mike Stevens explains why consolidation and digitisation go hand-in-hand.