A brief summary of the main trends on display at IIEX Europe 2020: less radical innovation, more implementation and digital transformation.
Evolving Insight: 5 Themes from IIEX Europe 2020 Read More »
Strategy
Matt Kleinschmit, CEO and Founder of Reach3 Insights, previews his session at the Communities Summit 2020 with a challenge to market researchers: why do we still use email to ask questions in language that nobody uses?
Are Insight Communities Still Relevant in the Age of Mobile Messaging? Read More »
Medallia’s acquisitions can tell us a lot about the future of customer experience management. Here are 5 lessons from 5 recent acquisitions.
Medallia’s acquisitions & the future of customer experience management Read More »
FlexMR’s Katharine Johnson explains how delegation, collaboration and creativity will underpin the future development of insight communities.
Part of the Communities Summit 2020 series.
Breathing In, Breathing Out: Finding a Rhythm for Insight Communities Read More »
15 predictions for clients, tech vendors and agencies in the world of market research, user research, customer experience and analytics.
15 Predictions for Insight in 2020 Read More »
Paid research participants on survey panels pose 3 challenges: habitual responding, implicit memory and distorted motivations.
The Problem with Professional Participants Read More »
Chris Martin, CMO at insight and research tech provider FlexMR, shares how research teams must evolve – to leverage research data better, incorporate marketing analytics and activate insight.
The Internal Expert: A New Model for Modern Research Teams Read More »
Alessia Clusini of Trybes Agency shares a case study of machine learning applied to market research, and highlights other practical applications for AI.
Machine Learning + Human Intelligence for Consumer Insights: Part 2 Read More »
Alessia Clusini of Trybes Agency explores the opportunities and limitations of machine learning for market research and consumer insights.
Machine Learning + Human Intelligence for Consumer Insights: Part 1 Read More »
This podcast interview is part of the Corus Data Decisions series. Mike Stevens shares his views on the future of consumer insight; the changes that research teams and agencies need to make; and the skills that tomorrow’s insight professionals will need.
Podcast: Data Decisions with Corus, Episode 5 Read More »
The 2019 GRIT Report shows how much rapid, chaotic and brilliant innovation is happening in insight technology. Here are some quick thoughts on what it tells us.
Beautiful Chaos: The Cambrian Explosion of Insight Technology Read More »
Medallia, the market leader in enterprise CX platforms, has filed to go public 19 years after it was founded. What does its S1 filing reveal about the evolving CX, insight and analytics industry?
10 fascinating nuggets from Medallia’s IPO filing Read More »