Teamwork and facilitation expert Pam Hamilton shares 5 advantages that virtual workshops have over in-person meetings and events.
Why online workshops are here to stay, and the 5 advantages they give us Read More »
Strategy
As it adapts to life in the COVID-19 era, the research industry will see accelerated adoption of new technology. Here are seven examples.
Gradually, then Suddenly:Post Pandemic Growth in the Research Industry Read More »
Tom Woodnutt of Feeling Mutual shares a case study of using agile, mobile qualitative research to help an urban golf concept.
How Mobile Qualitative Enabled More Authentic Research into Swingers Read More »
User research and market research are normally separate. Should they be managed together? This article explores what’s similar and different about them.
Should User Research and Market Research Teams be Combined? Read More »
A brief summary of the main trends on display at IIEX Europe 2020: less radical innovation, more implementation and digital transformation.
Evolving Insight: 5 Themes from IIEX Europe 2020 Read More »
Matt Kleinschmit, CEO and Founder of Reach3 Insights, previews his session at the Communities Summit 2020 with a challenge to market researchers: why do we still use email to ask questions in language that nobody uses?
Are Insight Communities Still Relevant in the Age of Mobile Messaging? Read More »
Medallia’s acquisitions can tell us a lot about the future of customer experience management. Here are 5 lessons from 5 recent acquisitions.
Medallia’s acquisitions & the future of customer experience management Read More »
FlexMR’s Katharine Johnson explains how delegation, collaboration and creativity will underpin the future development of insight communities.
Part of the Communities Summit 2020 series.
Breathing In, Breathing Out: Finding a Rhythm for Insight Communities Read More »
15 predictions for clients, tech vendors and agencies in the world of market research, user research, customer experience and analytics.
15 Predictions for Insight in 2020 Read More »
Paid research participants on survey panels pose 3 challenges: habitual responding, implicit memory and distorted motivations.
The Problem with Professional Participants Read More »
Chris Martin, CMO at insight and research tech provider FlexMR, shares how research teams must evolve – to leverage research data better, incorporate marketing analytics and activate insight.
The Internal Expert: A New Model for Modern Research Teams Read More »
Alessia Clusini of Trybes Agency shares a case study of machine learning applied to market research, and highlights other practical applications for AI.
Machine Learning + Human Intelligence for Consumer Insights: Part 2 Read More »