Join this session and learn techniques that will inspire participants to share more emotional feedback.
Understand how participant psychology can be harnessed in the way you design tasks and frame questions in online qualitative research.
The session focuses on asynchronous and mobile methods but also covers real time webcam qual.
This session is not available as a free replay; the content forms part of the premium Insight Platforms Academy course – click here for more details
Speakers

Tom Woodnutt is the founder of Feeling Mutual, an independent qualitative research consultancy. He was nominated for the Wendy Gordon Pioneer Award for Quality of Research in 2025 and has received multiple further nominations and awards, including specific recognition for the use of AI in qualitative analysis. He has spoken Read more…

