The Human-AI Research Workflow: Where Technology Helps and Human Expertise Matters
aytm shows where AI speeds research workflows, human judgment still matters, and how to scale trustworthy insights across your organization.
25 events found.
Events
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The Corporate Research & Insights Summit
The Corporate Research & Insights Summit: an exclusive one-day event for client-side researchers & insights professionals. London, Sept 2026.
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Digital Qual Masterclass Series – Module 1: Planning & Designing Modern Qualitative Research
How qualitative research design is evolving through digital platforms, hybrid methodologies, and AI-supported planning.
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Digital Qual Masterclass Series – Module 2: Live Video Interviews & Groups
How live qualitative research fits into today’s toolkit and how platform-based video has evolved in modern research practice.
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Digital Qual Masterclass Series – Module 3: Smartphone Diaries & In-the-Moment Research
How researchers capture real-world experiences in the moment, reducing reliance on recall and improving data quality.
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Digital Qual Masterclass Series – Module 4: Asynchronous Qual & Short-Term Communities
Why asynchronous engagement has become central to modern qualitative research and how it enables deeper, more flexible insight over time.
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Digital Qual Masterclass Series – Module 5: Long-Term Insight Communities
How to create and run a successful long-term insight community that becomes an ongoing sounding board for the business.
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Digital Qual Masterclass Series – Module 6: Qualitative Analysis & Reporting
How qualitative research design is evolving through digital platforms, hybrid methodologies, and AI-supported planning.
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The Qualitative Insights Summit 2026
The Qualitative Insights Summit: free online conference with the latest ideas, methods and tools for qualitative market research & insights.
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From Replacement to Refinement: A Reframe of AI in Qualitative Research
Macie Shewmaker reframes AI in qualitative research, turning replacement fears and limits into a source of partnership, not friction.
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YouScan’s Synthetic Audiences: Built From Real Social Conversations in Real Time
Mariia-Malika Bahnenko & Anna Yanko from YouScan demo Synthetic Audiences, built from real social data, to test messages and surface insights.
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Make Your AI Interviewer Argue Back: Persona Design for More Honest Answers
Tim Treagus from Yazi tests provocative AI interviewer personas, showing when challenging respondents gets more honest, useful research data.
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Creating Impact in the Age of AI: Adding value as a Trusted Advisor
Taryn Needham and Dan Young from Boxclever help insight professionals build trust, judgment and strategic value as advisors in the age of AI.
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The Researcher’s Playbook for AI-Moderated Interviews
Laura Pulito from Recollective, offers a playbook for choosing AI-moderated interviews wisely and protecting research quality at scale.
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Next-Gen Contact Centers: Unlocking Customer Insights with Multimodal AI
Sharath Subrahmanya from Google Cloud shows how multimodal AI syncs audio, text and screen video for sharper contact centre QA insights.
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Feeling Mutual: A Mutualistic Vision for How Qualitative Researchers Can Thrive with AI
Tom Woodnutt of Feeling Mutual uses a forest ecosystem to reframe AI and qualitative research as a relationship, not a threat or a tool.
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Stop Logging In: Rethinking Where Qual Research Actually Happens
Enric Cid and Melissa Short share candid WhatsApp study on what AI moderation got right, where it failed, and what it means for research platforms.
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Can AI really understand emotion?
Jon & Saul Cohen from Kindling ask: can AI understand emotion? Where sentiment analysis fails, and what's next for emotional measurement.
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The Wrong Problem: AI Solved Speed and Scale. The Real Challenge Is Insight Drift
Adrian Sansone, from DOCREPLAY.ai, says AI fixed speed and scale in qual research, but the real challenge left unsolved is insight drift.
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Nobody Wrote It Down: African Qual and the Record AI Is Learning From
Mpho Mpofu from Masutane on why AI misreads African consumers — a provenance test and framework for documenting unwritten methods.
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Strengthening Qual in the Age of AI: Adding the Cultural Layer
Alessia Clusini & Martina Faralli (Trybes) on adding a cultural layer to qual research — a framework to discover, understand & decide.
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Less Is More, Your Strategy for More Research Participation and Insight
Kai K. Fuentes from EMS shows how distilling questions to a Less Is More strategy lifts participation and insight from harder-to-reach groups.
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AI-Moderated Interviews: What’s Working in Qual, What Isn’t, and What’s Next
Eric Knoben & Samara Sargeant from Listen Labs, on where AI-moderated interviews fit vs human qual, and how digital twins extend insights.
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The Future of Qualitative Research Is Human-Ready
Sheena Yap Chan on why fast qual research needs human readiness — the VISIBLE™ Framework to boost stakeholder trust, storytelling & adoption.
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The Cracked Mirror: What AI Reflects About Us, and What It Can’t
Joshua LaMar from Amplinate on AI's cracked mirror in research: The Three Mirrors framework for a hybrid qual model balancing AI speed with human judgement.