Events

Betsy Shaak from Voxpopme, on making Consumer Connects stick at scale — lessons from a Fortune 50 program logging 27,000 hours of consumer contact.

Mpho Mpofu from Masutane on why AI misreads African consumers — a provenance test and framework for documenting unwritten methods.

Julian Cole of Qualzy shares three real-world examples of what AI can and can’t do in qualitative research, and where people still matter.

Alessia Clusini & Martina Faralli (Trybes) on adding a cultural layer to qual research — a framework to discover, understand & decide.

Simon Shaw & Kenny Fox reclaim qual's purpose — the unique value of human-to-human research vs "qual at scale" data collection tools.

Kai K. Fuentes from EMS shows how distilling questions to a Less Is More strategy lifts participation and insight from harder-to-reach groups.

Eric Knoben & Samara Sargeant from Listen Labs, on where AI-moderated interviews fit vs human qual, and how digital twins extend insights.

Sheena Yap Chan on why fast qual research needs human readiness — the VISIBLE™ Framework to boost stakeholder trust, storytelling & adoption.

Joshua LaMar from Amplinate on AI's cracked mirror in research: The Three Mirrors framework for a hybrid qual model balancing AI speed with human judgement.

Samantha Loggenberg from Insights Edge, on AI in African qual research: a "bothism" approach to removing friction while protecting real human proximity.

Nichola Quail on why AI defaults to Western norms — and how a human intelligence layer brings cultural sovereignty to AI research.

Jeremy Cochran from Burke asks: are AI-moderated interviews really qual research? Why they're a qual-quant hybrid needing human oversight to work.