AI-Moderated Interviews: What’s Working in Qual, What Isn’t, and What’s Next
Eric Knoben & Samara Sargeant from Listen Labs, on where AI-moderated interviews fit vs human qual, and how digital twins extend insights.
Eric Knoben & Samara Sargeant from Listen Labs, on where AI-moderated interviews fit vs human qual, and how digital twins extend insights.
Sheena Yap Chan on why fast qual research needs human readiness — the VISIBLE™ Framework to boost stakeholder trust, storytelling & adoption.
Joshua LaMar from Amplinate on AI's cracked mirror in research: The Three Mirrors framework for a hybrid qual model balancing AI speed with human judgement.
Samantha Loggenberg from Insights Edge, on AI in African qual research: a "bothism" approach to removing friction while protecting real human proximity.
Nichola Quail on why AI defaults to Western norms — and how a human intelligence layer brings cultural sovereignty to AI research.
Jeremy Cochran from Burke asks: are AI-moderated interviews really qual research? Why they're a qual-quant hybrid needing human oversight to work.