How qualitative research design is evolving through digital platforms, hybrid methodologies, and AI-supported planning.
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Events
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Mike Stevens and Cynthia Portugal present highlights from CRIS 2026: how client-side teams can adapt to the AI era and generate impact with insights. |
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How live qualitative research fits into today’s toolkit and how platform-based video has evolved in modern research practice. |
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How researchers capture real-world experiences in the moment, reducing reliance on recall and improving data quality. |
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Why asynchronous engagement has become central to modern qualitative research and how it enables deeper, more flexible insight over time. |
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Julien Naggar from Dig Insights introduces System Zero — a framework for measuring how AI shapes brand choice before consumers ever weigh in. |
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How to create and run a successful long-term insight community that becomes an ongoing sounding board for the business. |
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