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Field Notes Lightning Demo: Bringing to life menopause journeys with mobile ethnography and AI analysis

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May 15 @ 5:00 pm 6:00 pm BST

With Field Notes

  • lightning demo
  • Agile Qualitative Research
  • Qualitative Research
  • Mobile Qualitative
  • Video Research
  • Mobile Ethnography
  • Remote Qualitative Research
  • Qualitative Pre-Tasking
  • Online Qualitative
  • Generative AI
Field Notes Qual Insights Summit - Bringing to life menopause journeys with mobile ethnography and AI analysis - Featured Image

Learn how the Field Notes solution can bring authentic stories to life with mobile ethnography and AI analysis

An ethnographic and app-based methodology enables researchers to capture real moments as they unfold and witness the emotional impact they have on participants’ lives. However, when conducting video-heavy studies, delivering a high-quality and impactful output at speed can be challenging.

In this lightning demo, Firefish will share their journey of transforming manopause symptoms from labels into lived experiences, and explain why they chose to collaborate with Field Notes and CoLoop.

Watch to learn:

  • How to use participant-generated content to bring stories to life without compromising on video quality.
  • How the Field Notes/CoLoop integration works and how it can benefit researchers.

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Learn how the Field Notes solution can bring authentic stories to life with mobile ethnography and AI analysis

An ethnographic and app-based methodology enables researchers to capture real moments as they unfold and witness the emotional impact they have on participants’ lives. However, when conducting video-heavy studies, delivering a high-quality and impactful output at speed can be challenging.

In this lightning demo, Firefish will share their journey of transforming manopause symptoms from labels into lived experiences, and explain why they chose to collaborate with Field Notes and CoLoop.

Watch to learn:

  • How to use participant-generated content to bring stories to life without compromising on video quality.
  • How the Field Notes/CoLoop integration works and how it can benefit researchers.

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