Shelby Walsh
Shelby, VP of Trend & Foresight at Dig Insights, has over a decade of experience as a consumer insights expert in trends and foresight.
Event Series
(See All)
May 15 @ 4:00 pm – 5:00 pm BST
With Dig Insights
- summit
- on-demand webinar
- Qualitative Research
- Agile Qualitative Research
- Market Trends
- Trend Scouting
- Trend Reports
- Trend Monitoring
- Trend Analytics
- Innovation Research
- Social Media Listening/Intelligence
- Search Analytics
Learn how to gather trends and develop foresight analysis to enhance qualitative research in a case study based on beverage innovations.
While qualitative research is a natural part of developing a foundational understanding of consumers, it shouldn’t stop there – qual can and should be an input to high quality trends & foresight analysis.
Shelby Walsh, Dig Insights’ VP of Trends & Foresight, has developed a new trends & foresight framework based on her decades of experience in the space. This framework and approach relies heavily on the combination of qualitative research, social listening, and search data.
In this interactive presentation we lay out the framework and put it to work. We’ll start by zooming out to showcase the larger context of each trend identified in a recent trend report on sparkling water while also zooming in to best-in-class examples of how these trends are manifesting in-market today. You will walk away from the session with clarity on how to incorporate trends & foresight analysis to enhance your qual research.
