All People

Mark Scheckner has over 17 years of experience in designing and executing custom research solutions, delivering strategic and actionable insights to clients in the media, entertainment, and consumer technology industries. He has previously held positions at Ipsos and The NPD Group, where he collaborated with leading organizations such as Walmart, Read more…

Adam has almost 10 years of experience in Market Research and analytics. His past roles have included managing large teams, introducing and guiding the development of new tools to ensure efficiency within the research process, designing and delivering training programmes for market research and growing successful research products from inception. Read more…

Will Poynter is the co-founder of ResearchWiseAI, a platform dedicated to automating survey data analysis. With over 15 years of experience writing production code, Will has developed a wide range of technology solutions, from web and mobile apps to data pipelines. He previously served as CTO at Tinto and as Read more…

As the CEO and co-founder of Fathom, Michiah leads an exceptional team in creating the highest quality text analytics platform for researchers from leading brands and agencies who require uncompromising  accuracy, nuance, and detail. Before Fathom, Michiash was the cofounder and CEO of Avalanche Insights which pioneered qualitative research at Read more…

Tovah is a serial founder, entrepreneur, fractional COO and strategy consultant with 20 years in leadership across media, research, advocacy & AI. Tovah founded and led Avalanche Insights (acquired 2023) and Fathom AI (acquired 2026 by QuestionPro). Fathom’s technology empowers researchers from leading brands and agencies to understand and act on open-ended Read more…

Rachel Cummins has 25 years of experience in market research, specializing in data analysis and visualization to inform strategic business decisions. Her expertise spans both theoretical and practical aspects of data management, where she has implemented automation techniques to enhance the efficiency and accuracy of survey data collection and analysis. Read more…

Benjamin Rietti is the CEO and founder of E-Tabs. His innovative approach has seen the company provide reporting services and solutions to the MR industry for over 25 years. With over two decades of industry knowledge, Benjamin is a talented entrepreneur who recognizes the integral role technology plays in market research. Read more…

Simon Pollock is a visionary global leader, who builds and develops dynamic teams, encourages creativity and cultivates potential. Builds empathy within an organization through connecting data, applying analytics to uncover human behaviour that can deliver future growth. Leverages relationships to quickly deliver products and communication people love. Read more…

Mamta Mithal is a natural-born inquisitive Quallie at heart, with a passion for strategic marketing, branding and consumer research. She has 15 years of experience in designing, implementing and delivering impactful research programs that inform, direct and enhance brand, marketing and communication strategies. Getting businesses and brands closer to their Read more…

Tim Bock is the founder and CEO of Displayr, a leading data analytics and reporting platform. With a PhD in Marketing from the University of New South Wales, Tim has an extensive background in data science and market research. He has consulted for major companies like Pfizer, Coca-Cola, and Nestlé, Read more…

Jane Frost is a CEO with 30 years experience in board level marketing and strategy positions in major blue chip companies and public bodies. Specialises in transforming organisations based on the creation of strong brands and value driven customer relations. Holding over 150 awards for advertising, branding , and design Read more…

Gabriela Carazato is General Manager for France at Bolt Insight. Previously at Danone, she brings hands-on experience in FMCG insights and strategy and now works closely with brands to help them make faster, more meaningful decisions using AI-powered qualitative research. Read more…