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What are AI Agents, Agent Skills and MCP Connectors? A Guide for Researchers
An explainer for researchers on AI Agents, Agent Skills and MCP Connectors: learn how AI tools are evolving from chatbots to agentic systems.
Why Corporate Innovation Is Broken And What Insights Teams Can Do About It
Experts from Market Logic Software, Ipsos and AlchemyRx outline the challenges for innovation and the role of insights teams in fixing it.
Aligning UX and Market Research Teams: Practical Tips for Leaders
Insights and product leaders at Bill.com, Picsart and QuestionPro share guidance for alignment between UX and market research teams.
How Leading Brands Use AI for Insights
A collection of case studies on AI use for research and insights at leading brands including Unilever, Reckitt, IKEA and others.
AI & The Future of Life, The Universe & Everything: A Reading List
A highly selective reading list of books and articles about AI that cover the entire spectrum from infinite abundance to existential doom.
Top Tools for Qualitative Data Analysis
A curated selection of top software tools for qualitative data analysis in market research and user research.
The Future of Research is Voice
Innovations in real time Voice AI for research will have far-reaching impacts on participant engagement, data analytics & access to insights.
The Top 10 Chatbots for User and Market Research
Chatbots for research have taken off: they are quick, unobtrusive and run on websites or natively in apps. Here are 10 chatbot survey tools.
5 Types of AI-Enhanced Qualitative Research Platforms
Explore AI-enhanced platforms for qualitative data analysis, video research, UX research, and tools that use synthetic data and chatbots.