A brief explainer on the basics, main methods and essential terms of market research for anyone who is completely new to the field.
What is Market Research? Read More »
Search Results for: eye tracking
CubeGo is a UX research tool that uses eye tracking, emotion recognition and survey questions to gather feedback on websites and designs.
Cooltool is an automated cloud-based NeuroLab that includes eye tracking, emotion measurement, brain activity (EEG), mouse tracking and surveys.
Blog article from Lumen’s Mike Follet explaining the advantages of in-context advertising tests against traditional claimed methodologies.
47 Years of the Wrong Type of Ad Research Read More »
An article exploring some of the bigger picture trends that came out of the first Insight Platforms Demo Days.
What I Learned Watching 14 Research Software Demos Read More »
The ‘Five Whys’ – digging and probing for root cause understanding – underpins lean insight, and is also fundamental to new qualitative research approaches
The Lean Insight Toolbox Part 3: Getting to the Five Whys Read More »
Directory Categories list for Insight Platforms, spanning 400+ types of company and software tools for market / UX research, CX & analytics.
Directory Categories Read More »
A collection of short articles explaining the key points of various market research, user research, CX & analytics methodologies.
Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments for concept / promotion testing, shopper research, standout & findability.
Market researchers: don’t get left behind by your UX peers. Discover some of the latest UX tools you can also use for wider market research. When the first websites and online services of what we used to call the ‘new media’ era were being built there were no user experience researchers or agencies to turn
UX Research Tools for Market Researchers Read More »