Recent Explainers


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What are Behavioural Insights?

Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural...

explainer

What is Brand Tracking?

An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and...

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explainer

What are Behavioural Insights?

Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural...

explainer

What is Brand Tracking?

An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and...

article, explainer

What is a Concept Test?

Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse...

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What is Survey Analysis?

An Insight Platforms explainer for Survey Analysis: learn about the different methods, tools and outputs when analysing survey data.

article, explainer

What is Co-Creation?

An introduction to the history, methods, benefits, applications and key features of co-creation with customers and experts.

explainer

What is Video Research?

Video research enables you to have conversations with people across the world. This is an intro to video research &...

explainer

What is Advertising Testing?

An introduction to advertising testing, the different methods, key metrics, and tips for successful and impactful advertising testing.

explainer

What are Chatbots for Research?

Chatbots for research are a way of engaging respondents in a converstaion to gather both qual and quant data. Learn...

article, explainer

What is Social Intelligence?

Learn about social intelligence, how it can be used, and how you can benefit from using it in your own...

article, explainer

What is Mobile Ethnography?

An introduction to mobile ethnography; it’s benefits, it’s uses, and the types of features needed.

explainer

What is Online Qualitative Research?

An introduction to the 9 different types of online qualitative research. Learn about live chat groups, discussion forums, communities, video...

article, explainer

What is User Testing?

An overview of the main methods for user testing, including remote / in-person and moderated / unmoderated approaches.

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