Here’s a market map of CX feedback tools: Click here to download the high-res version with clickable links I’m defining the CX Feedback category as platforms whose primary use case includes: gathering data through on-going surveys, frequently event-triggered reporting and analysing through online dashboards following up on specific cases with closed-loop features. Many other tools […]
Market Map: CX Feedback Tools Read More »
Andrew Cooper, CEO of Verve, explores how AI is redefining the researcher’s role and the new skills insight teams need to thrive.
How AI is Changing the Skills Insight Teams Actually Need Read More »
Tobi Andersson, General Manager of Forsta’s Market Research Division, explains where and how AI implementation adds value to market research.
The 80% Solution: Where AI Actually Adds Value in Market Research Read More »
In the AI era, Insight Advocates bring what tech cannot replicate: a deep understanding of your business, its stakeholders, and the decision-making process.
From Production Work to Strategic Impact – The Rise of the Insight Advocate Read More »
Alessia Clusini of Trybes Agency shares a case study of machine learning applied to market research, and highlights other practical applications for AI.
Machine Learning + Human Intelligence for Consumer Insights: Part 2 Read More »
Read our tips for using text analytics tools for open-ended responses in survey research and turning data into meaningful insights.
Cracking the Code: Tips for Using Text Analytics with Open-Ended Responses Read More »
quantilope’s CI Tracking delivers real-time insights, helping businesses track consumer behaviour and identify growth opportunities.
quantilope CI Tracking Read More »
It’s no good building data lakes, dashboards and self-serve analytics if nobody uses them. Here are three pieces of advice for insight leaders to ensure stakeholders actually engage with your data.
Three ways to get people sailing on your data lake Read More »
This article is based on discussions at a recent breakfast event sponsored by Attest. If you’d like to know more about this series of events, sign up for emails on the Attest website. I recently completed some work for a regulated utility supplier whose customer base – for various reasons – could only be interviewed
Insight 3.0 – Getting closer to the action Read More »
If you missed it, SurveyMonkey announced yesterday that it was acquiring Dutch firm Usabilla, whose software is used by product managers, marketers and researchers to capture user feedback on websites and in apps. Here are 5 brief thoughts about that deal. 1. SurveyMonkey is having another bite at the enterprise market SurveyMonkey led the way
5 quick thoughts on SurveyMonkey’s purchase of Usabilla Read More »
