Bulbshare explains the value of harnessing customer communities to optimise brand & customer experience (BX & CX).
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A quick look at six different varieties of text analytics platforms for research: for customer experience, social listening, emotion AI, free tools, integrations and survey coding.
6 flavours of text analytics platforms Read More »
Stravito is a user-friendly knowledge management platform that lets you centralise your market research, find what you’re looking for in seconds, and share insights with the click of a button.
Stravito Demo: Turn Insights Into Action with Stravito Assistant Read More »
My last post here examined how tech tools can help in an ever-increasing set of research scenarios (checking hypotheses on the fly, qual at scale, easier analysis of ethno data & remote qual analysis). In this one, I look at where this might lead us. New skills, new roles, new tasks So what’s the payoff
Market research and technology: the future Read More »
aytm Advertising and Messaging Insights helps you test communications, capture first impressions and measure the impact of campaign assets.
aytm Advertising and Messaging Insights Read More »
Explore Dig Insights top podcast picks for market researchers and consumer insight professionals. Keep pace with current trends, gain insights from experts, and understand today’s consumers better.
The 5 Best Market Research Podcasts To Tune Into Read More »
Read this article by FlexMR for a perspective on how the Market Research industry has developed to help Global business optimise Market Research.
The New Recipe For Research Success: Global Strategy And Local Insight Read More »
On-Demand Masterclass by Julia Saswito & Dr. Christian Scheier from aimpower on how to leverage AI to improve creative and predict consumer behaviour.
With the Eyes of AI Read More »
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and some common pitfalls.
What is Brand Tracking? Read More »
It seems we cannot move these days for yet another piece of software which promises to put ‘data at our fingertips’. The promise of ‘data democratisation’ has long been a buzzword within large corporate organisations who are aiming to break down silos within their business and ensure all stakeholders have the information they need without
Beyond Data Democratisation to Data in Action Read More »