Brand Research

Brand research covers all the strategy, insights and analytics work involved in brand strategy, understanding brand identity and brand tracking to measure how a brand is perceived by its target audience.

Brand research techniques often include survey research, qualitative research and social media analysis to help businesses make informed decisions about their branding strategies and positioning, from logo design and messaging to product development and marketing campaigns.

Featured Course

Featured Brand Research Companies & Products

aytm Brand Insights help you track brand awareness, consideration &…

SightX is an automated end-to-end consumer insights platform for efficient…

Delineate connects brands to consumers by delivering live, accurate &…

Q is analysis software designed that helps market researchers quickly…

quantilope’s end-to-end Consumer Intelligence Platform features automated brand tracking and…

Blix helps researchers code survey open-ends in minutes, turning text…

DIG is a tech-enabled insight and strategy consultancy that’s on…

FlavorWiki is an AI-powered platform for rapid consumer research: fieldwork,…

Displayr is a data analytics, visualisation, and reporting platform to…

Redge offers qual-quant studies that combine automation, AI, and expertise,…

Panoplai is an end-to-end panoramic research platform that uses AI…

Focaldata AI uses AI to design research projects, conduct interviews…

Kantar BrandSnapshot is a free solution for discovering brand equity…

Canvs AI analyses open-ended text from virtually any source, including…

aytm is a fully integrated agile consumer insights platform with…

Glaut is a conversational research platform that uses an AI…

Researchbods provides online insight community software and research services for…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

Yabble creates AI solutions for all stages of research –…

MarketResponse helps brands to excel by combining technology with expertise…

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform,…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Qrious insight collects permission-based location and behavioral data from a…

Prodege offers customized research focused on speed to insights, high…

Yabble’s Virtual Audiences uses AI-powered Augmented Data to deliver instant…

YouScan is a listening and intelligence platform that analyses the…

Pollfish is a DIY market research platform that delivers real-time…

OvationMR specializes in providing tailored market research solutions focusing on…

Find more companies for:

Brand Tracking
Brand Research
Advertising/Campaign Effectiveness

Popular Resources for Brand Research

explainer

What is Brand Tracking?

An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done,…

All Brand Research Resources

Videos, demos, courses, ebooks and articles

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