Brand Research

Brand research covers all the strategy, insights and analytics work involved in brand strategy, understanding brand identity and brand tracking to measure how a brand is perceived by its target audience.

Brand research techniques often include survey research, qualitative research and social media analysis to help businesses make informed decisions about their branding strategies and positioning, from logo design and messaging to product development and marketing campaigns.

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Featured Brand Research Companies & Products

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

Delineate connects brands to consumers by delivering live, accurate &…

Qrious insight collects permission-based location and behavioral data from a…

Focaldata AI uses AI to design research projects, conduct interviews…

Canvs AI analyses open-ended text from virtually any source, including…

Pollfish is a DIY market research platform that delivers real-time…

Displayr is a data analytics, visualisation, and reporting platform to…

YouScan is a listening and intelligence platform that analyses the…

Panoplai is an end-to-end panoramic research platform that uses AI…

MarketResponse helps brands to excel by combining technology with expertise…

Prodege offers customized research focused on speed to insights, high…

Blix helps researchers code survey open-ends in minutes, turning text…

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform,…

OvationMR specializes in providing tailored market research solutions focusing on…

Researchbods provides online insight community software and research services for…

Glaut is a conversational research platform that uses an AI…

quantilope’s end-to-end Consumer Intelligence Platform features automated brand tracking and…

SightX is an automated end-to-end consumer insights platform for efficient…

Yabble creates AI solutions for all stages of research –…

DIG is a tech-enabled insight and strategy consultancy that’s on…

aytm Brand Insights help you track brand awareness, consideration &…

Q is analysis software designed that helps market researchers quickly…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Redge offers qual-quant studies that combine automation, AI, and expertise,…

Yabble’s Virtual Audiences uses AI-powered Augmented Data to deliver instant…

aytm is a fully integrated agile consumer insights platform with…

Kantar BrandSnapshot is a free solution for discovering brand equity…

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Brand Tracking
Brand Research
Advertising/Campaign Effectiveness

Popular Resources for Brand Research

explainer

What is Brand Tracking?

An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done,…

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