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Concept Testing Masterclass Webinar Part 2 - Optimisation and Testing - Upsiide - Featured Image - Insight Platforms

How to make innovations that will really succeed in real life?

It’s not just about finding the right ideas to build, it’s about making sure they’ll fly off proverbial ‘shelves’ when they’re in-market.

Think about any of the products you were so excited to try, but were disappointed by: why was that?

This masterclass is designed to ensure your new products are successful as the details come together.

In this masterclass with Dig Insights’ VP, Nadia Antropova, she’ll explain how their platform Upsiide helps optimize ideas, forecast how they’ll fare in market, and better pinpoint where improvements might need to happen.

Tune in to learn:

  • How to optimize ideas/concepts with potential.
  • How to project volume, source of volume, and incrementality.
  • Real-world examples of how our clients approach this task.

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Speaker Profile

Nadia Antropova

I love learning new things and believe that growth comes from continuous learning and courage to take challenges. My specialty areas: innovation testing, foundational research (e.g. U&A, segmentation), choice-based methodologies, and custom research in general.
FIND OUT MORE Nadia Antropova

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