Watch On-Demand

Which innovations are most likely to succeed in market?

If you’ve ever googled ‘concept testing survey template’, this masterclass is for you.

When you need to decide which innovation ideas make sense for your business, research is often the first place we turn (and for good reason!).

But how do you ensure you’re running ideation sessions effectively, developing surveys that will get you the answers you need, or analyzing results properly?

In this masterclass, hosted by Dig Insights’ EVP, Marcie Connan, she’ll explain how to approach ideation and early stage concept testing to get the most out of it.

You’ll learn:

  • Frameworks for effective (and collaborative!) ideation.
  • What the innovation pipeline should look like.
  • How to write screening studies.
  • How to pinpoint concepts with the most potential for success.

Please login below or register for a free Insight Platforms account to watch videos.

Speaker Profile

Company Profile

Scroll to Top