Pack Hacks v2 - Visual Design vs Text Based Pack Testing Webinar Featured Image - Insight Platforms

Pack Hacks: Visual vs Text-Based Pack Design Testing

With Upsiide

  • on-demand webinar
  • Pack testing
  • Packaging Research
  • Product Development Research
  • Concept Testing

How well is your pack performing?

It might not be communicating what you want or converting buyers effectively.

But how do you know what’s working and what’s not?

In this session, Upsiide’s VP of Customer Experience, Patrick Lambert, explains how to identify which elements of your pack design are working (and which aren’t).

He’ll also explain how data modelling helps with packaging re-assessment, optimisation and even total renovation.

Watch on-demand to learn:

  • How to test packaging to understand which elements are working
  • The difference between using visual designs and text-based testing methods
  • Practical tips on how this has worked best for Upsiide clients
  • How to identify and address the best package visuals with confidence

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