Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

Featured Course

Featured Innovation Research Companies

Human Made Machine applies technology and data science for creative…

FlavorWiki is an AI-powered platform for rapid consumer research: fieldwork,…

CoLoop is an end to end qualitative research platform for…

Attest is an AI-powered consumer insights platform for global B2C…

Vurvey is a generative AI based software platform that combines…

aytm is a fully integrated agile consumer insights platform with…

Conveo’s AI designs expert studies, interviews real people, and analyzes…

Yabble creates AI solutions for all stages of research –…

RepData offers data quality, fraud prevention, global sample and agile…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Cambri is the product development platform for innovators. Advanced consumer…

Bolt Insight is a global insight and market research company…

Kantar Marketplace is an automated research platform available in 70+…

KLC connects brands with customers through using community and co-creation…

Harris QuestDIY is a self-service survey tool with survey templates…

My-Take is an insight community platform with advanced features for…

Panoplai combines survey collection, data ingestion, synthetic enrichment, digital twin…

Motives is an AI-powered qualitative research platform that automates interviews,…

Zappi is a consumer insights platform providing connected insights for…

Fastuna is an automated survey research tool for validating product…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

Finch Brands is an insights-driven brand strategy consultancy with AI-powered…

One Strategy Studio uses Generative AI automation to deliver insights…

C Space is the world’s leading online community, customer strategy…

Touchstone Research is a consumer insights firm with expert services…

SightX is an automated end-to-end consumer insights platform for efficient…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Dig One brings together Upsiide for agile innovation testing and…

Innovate MR offers is a survey panel company offering online…

incling is a qualitative research platform with expert services for…

Recollective is an industry-leading research tool for conducting online qualitative…

Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…