Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

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Featured Innovation Research Companies

Redge offers qual-quant studies that combine automation, AI, and expertise,…

Zappi is an automated consumer insights platform for testing concepts,…

Harris QuestDIY is a self-service survey tool with survey templates…

Recollective is an industry-leading research tool for conducting online qualitative…

MarketResponse helps brands to excel by combining technology with expertise…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

CoLoop is an accurate, domain-specific AI copilot for transcribing, analysing…

One Strategy Studio uses Generative AI automation to deliver insights…

aytm is a fully integrated agile consumer insights platform with…

Pollfish is a DIY market research platform that delivers real-time…

Yabble creates AI solutions for all stages of research –…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

SightX is an automated end-to-end consumer insights platform for efficient…

Finch Brands is an insights-driven brand strategy consultancy with AI-powered…

Innovate MR offers is a survey panel company offering online…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Conveo uses AI to conduct hundreds of in-depth voice interviews,…

Kantar Marketplace is an automated research platform available in 70+…

quantilope’s end-to-end Consumer Intelligence Platform features automated brand tracking and…

Touchstone Research is a consumer insights firm with expert services…

incling is a qualitative research platform with expert services for…

Upsiide allows researchers and marketers to test ideas, concepts, and…

Vurvey is a generative AI based software platform that combines…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

Fastuna is an automated survey research tool for validating product…

My-Take is an insight community platform with advanced features for…

Qrious insight collects permission-based location and behavioral data from a…

Cambri is the product development platform for innovators. Advanced consumer…

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Popular Resources for Innovation Research

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5 Ways to Use AI for Innovation Research

Learn about five ways you can use AI for innovation research from predicting trends with…

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The Role of Research in New Product Development

Delve into the key stages of New Product Development and the research that goes into…

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The Innovation Insights Summit

April 25-27 2023. Free virtual event. See the latest thinking and technology for advertising and…

All Innovation Research Resources

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