Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

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Featured Innovation Research Companies

Innovate MR offers is a survey panel company offering online…

incling is a qualitative research platform with expert services for…

Human Made Machine applies technology and data science for creative…

FlavorWiki is an AI-powered platform for rapid consumer research: fieldwork,…

Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…

CoLoop is an AI-powered analysis platform for recording, analysing and…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Harris QuestDIY is a self-service survey tool with survey templates…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Fastuna is an automated survey research tool for validating product…

Kantar Marketplace is an automated research platform available in 70+…

Finch Brands is an insights-driven brand strategy consultancy with AI-powered…

Qrious insight collects permission-based location and behavioral data from a…

Conveo’s AI designs expert studies, interviews real people, and analyzes…

Recollective is an industry-leading research tool for conducting online qualitative…

Vurvey is a generative AI based software platform that combines…

SightX is an automated end-to-end consumer insights platform for efficient…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Touchstone Research is a consumer insights firm with expert services…

Zappi is an automated consumer insights platform for testing concepts,…

Cambri is the product development platform for innovators. Advanced consumer…

Redge offers qual-quant studies that combine automation, AI, and expertise,…

Upsiide allows researchers and marketers to test ideas, concepts, and…

My-Take is an insight community platform with advanced features for…

aytm is a fully integrated agile consumer insights platform with…

One Strategy Studio uses Generative AI automation to deliver insights…

Motives is an AI-powered qualitative research platform that automates interviews,…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

Yabble creates AI solutions for all stages of research –…

Pollfish is a DIY market research platform that delivers real-time…

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Popular Resources for Innovation Research

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5 Ways to Use AI for Innovation Research

Learn about five ways you can use AI for innovation research from predicting trends with…

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The Role of Research in New Product Development

Delve into the key stages of New Product Development and the research that goes into…

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The Innovation Insights Summit

April 25-27 2023. Free virtual event. See the latest thinking and technology for advertising and…

All Innovation Research Resources

Videos, demos, courses, ebooks and articles

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