Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

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Featured Innovation Research Companies

DIG is a tech-enabled insight and strategy consultancy that’s on…

Qrious insight collects permission-based location and behavioral data from a…

Cambri is the product development platform for innovators. Advanced consumer…

incling is a qualitative research platform with expert services for…

Fastuna is an automated survey research tool for validating product…

Recollective is an industry-leading research tool for conducting online qualitative…

One Strategy Studio uses Generative AI automation to deliver insights…

FlavorWiki is an AI-powered platform for rapid consumer research: fieldwork,…

Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…

CoLoop is an AI-powered analysis platform for recording, analysing and…

Yabble creates AI solutions for all stages of research –…

Zappi is an automated consumer insights platform for testing concepts,…

Innovate MR offers is a survey panel company offering online…

Redge offers qual-quant studies that combine automation, AI, and expertise,…

Finch Brands is an insights-driven brand strategy consultancy with AI-powered…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Touchstone Research is a consumer insights firm with expert services…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

Human Made Machine applies technology and data science for creative…

SightX is an automated end-to-end consumer insights platform for efficient…

Motives is an AI-powered qualitative research platform that automates interviews,…

Harris QuestDIY is a self-service survey tool with survey templates…

Upsiide is now part of Dig One

Kantar Marketplace is an automated research platform available in 70+…

Pollfish is a DIY market research platform that delivers real-time…

My-Take is an insight community platform with advanced features for…

Conveo’s AI designs expert studies, interviews real people, and analyzes…

Vurvey is a generative AI based software platform that combines…

aytm is a fully integrated agile consumer insights platform with…

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Popular Resources for Innovation Research

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5 Ways to Use AI for Innovation Research

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The Role of Research in New Product Development

Delve into the key stages of New Product Development and the research that goes into…

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The Innovation Insights Summit

April 25-27 2023. Free virtual event. See the latest thinking and technology for advertising and…

All Innovation Research Resources

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