Overview iCode is an online survey tool which identifies the level of certainty in people’s opinions by measuring the speed of their response time. Built on academic research, iCode claim this method more accurately predicts consumers’ future behaviour (compared to asking traditional or explicit survey questions), on the premise that faster responses denote certainty and […]
iCode Platform Review Read More »
It seems we cannot move these days for yet another piece of software which promises to put ‘data at our fingertips’. The promise of ‘data democratisation’ has long been a buzzword within large corporate organisations who are aiming to break down silos within their business and ensure all stakeholders have the information they need without
Beyond Data Democratisation to Data in Action Read More »
Andy Buckley of research agency Join the Dots shares five tips for ensuring your video-based research projects are successful.
The 5 R’s of Great Video Research Read More »
Out of the silence, a single word. “Idiot!” Me: a fresh-faced grad. My accuser: a red faced SRE. My crime? Forgetting to check my data tables against the hole count*. Meaning the whole deck had to be checked and re-written on the day of the presentation. Not my finest hour. It’s a reminder how much
Market Research and Technology: Past & Present Read More »
Customer insight and analytics teams have begun to adopt lean principles. Here are five attributes that characterise successful teams.
Five Attributes of Lean Insight & Analytics Teams Read More »
Mike Stevens walks through a rapid co-creation case study using mobile ethnography, review scraping, language analytics, agile testing and more
How to use Lean Insight Techniques for Co-Creation Read More »
Lean insight is characterised by comfort with ‘minimal viable evidence’ using free and low cost data sources, smartphone qual and automated survey tools
The Lean Insight Toolbox Part 1: Gathering Minimum Viable Evidence Read More »
Here’s a market map of CX feedback tools: Click here to download the high-res version with clickable links I’m defining the CX Feedback category as platforms whose primary use case includes: gathering data through on-going surveys, frequently event-triggered reporting and analysing through online dashboards following up on specific cases with closed-loop features. Many other tools
Market Map: CX Feedback Tools Read More »
The ‘Five Whys’ – digging and probing for root cause understanding – underpins lean insight, and is also fundamental to new qualitative research approaches
The Lean Insight Toolbox Part 3: Getting to the Five Whys Read More »
Market map of research & knowledge management platforms: qualitative data analysis, user research repositories and enterprise insight management software.
Market Map: Research and Knowledge Management Platforms Read More »
If you saw this market map of CX feedback tools, you could be forgiven for asking, “is there really any difference between all those tools in the middle?” Yes, quite a few of these tools are pretty similar … but some do try to pull apart from the crowd. Below is a selection of five lesser-known
Five digital CX feedback tools Read More »
