This article is from April 2017; SAP’s planned acquisition of Qualtrics for $8bn puts it in a new light, but the main points still stand. Last week, I went to the first big Qualtrics event in Europe – Converge. Not quite on the scale of its earlier Summit in Salt Lake City (no Elton John at this one … mercifully), but […]
5 Things I Learned from Qualtrics Converge (2017) Read More »
So SAP just announced that it’s buying Qualtrics for $8bn. That’s roughly two Kantars, one Nielsen or about a fifth of the global research industry. It’s also around 20 times Qualtrics’ forecast revenue for 2018 ($400m). That’s a serious premium. For comparison, IBM is paying around 10x revenue for Red Hat; and salesforce.com trades at
5 implications from SAP’s purchase of Qualtrics Read More »
Review of KnowledgeHound, a search-based survey data repository with features for analysing, visualising and storytelling with survey data.
Knowledge Hound Review Read More »
A market map of automated survey research tools, grouped by what you can use them for: micro-surveys, template studies or fully customised research.
Market Map – Automated Survey Platforms Part 1 Read More »
It’s all about the experience Today’s battleground is Customer Experience (CX): to win in the marketplace, brands need to deliver it in a seamless, consistent and fulfilling way. Research suggests the rewards for getting CX right are significant (increased customer retention and loyalty); as are the penalties for getting it wrong (customer churn and brand
4 features of tomorrow’s VOC platforms: what I learned from Medallia’s City Tour Read More »
Automated survey research is clumsy label for software that is transforming market research. Read out about 6 innovative platforms here.
6 Tools for Agile Automated Survey Research Read More »
Who would start a research agency these days? If you’re thinking about doing it in the UK, make sure you read the latest Plimsoll report into the sector first. It’s a sobering read. It is based on financial analysis of the 720 largest market research firms in the country. If that stat by itself doesn’t give
Six lessons agencies can learn from software companies Read More »
A quick look at six different varieties of text analytics platforms for research: for customer experience, social listening, emotion AI, free tools, integrations and survey coding.
6 flavours of text analytics platforms Read More »
Mike Stevens looks at how Orange, Worldpay and Just Eat have adopted research technology platforms to transform their management of customer insight
How 3 leading brands are adopting insight platforms Read More »
Read how successful research teams at Zillow, O2 and PMI drive behaviour change by appealing to users’ hearts as well as their heads.
How Insight Teams Drive Behaviour Change Read More »
Research & Analytics teams are changing: read how insight leaders are transforming their functions with new skills, more tools and greater commercial impact
How Research and Analytics Teams are Transforming Read More »
My last post here examined how tech tools can help in an ever-increasing set of research scenarios (checking hypotheses on the fly, qual at scale, easier analysis of ethno data & remote qual analysis). In this one, I look at where this might lead us. New skills, new roles, new tasks So what’s the payoff
Market research and technology: the future Read More »
