Research is starting to use messaging tools and chatbots. But what’s up with voice assistants? Here’s a brief collection of early innovators in the space.
Voice Assistants for Research & Insight Read More »
Chatbot platforms are increasingly being used for market research, user research and CX feedback.
Here is a market map of platforms built specifically for this purpose.
Market Map: Chatbots for Research Read More »
Becky Hillcoat, Strategic Insight Manager at Mail Metro Media, describes how her team uses research and data analytics for deeper consumer insights
How leading insight teams combine research and data analytics – part 3: Mail Metro Media Read More »
Generation1.ca’s Arundati Dandapani provides her key takeaways from IIEX NA 2019.
Mapping New Frontiers at IIEX North America 2019 Read More »
Insight communities can be costly and time-consuming to set up. You want to make sure they succeed. Here are 10 factors that help make a great insight community.
How to build a great insight community Read More »
Insight communities are private online environments where engaged customers take part in multiple research projects over time.
What is an Insight Community? Read More »
It’s no good building data lakes, dashboards and self-serve analytics if nobody uses them. Here are three pieces of advice for insight leaders to ensure stakeholders actually engage with your data.
Three ways to get people sailing on your data lake Read More »
Marketplace business models dominate the internet, and market research is starting to adopt them. Here are here 27 marketplace platforms for research.
27 of the Top Research Marketplaces Read More »
This article is based on discussions at a recent breakfast event sponsored by Attest. If you’d like to know more about this series of events, sign up for emails on the Attest website. I recently completed some work for a regulated utility supplier whose customer base – for various reasons – could only be interviewed
Insight 3.0 – Getting closer to the action Read More »
Rufus Weston, Just Eat’s Head of Insight, explains how his company builds consumer and restaurant insight from market research, user research and analytics
How leading insight teams combine research and data analytics – part 2: Just Eat Read More »
Pedro Cosa, VP Data & Consumer Insight at Turner EMEA, talks about bringing market research, digital media and data science under one umbrella
How leading insight teams combine research and data analytics – part 1: Turner EMEA Read More »
If you missed it, SurveyMonkey announced yesterday that it was acquiring Dutch firm Usabilla, whose software is used by product managers, marketers and researchers to capture user feedback on websites and in apps. Here are 5 brief thoughts about that deal. 1. SurveyMonkey is having another bite at the enterprise market SurveyMonkey led the way
5 quick thoughts on SurveyMonkey’s purchase of Usabilla Read More »