Learn how to combine Behavioral Economics and Design Thinking methods to build an insights community for product development and marketing.
5 Reasons Why an Insights Community is Ideal for Building Behavioral Economic Models Read More »
This Market Landscape of AI Tools for Research & Insights represents over 250 specialist solutions and software tools in 11 different categories.
AI Tools for Research & Insights: Market Landscape Read More »
AI agents are autonomous software entities designed to perform specific tasks based on predefined objectives.
What are AI Agents for Research & Insights? Read More »
Virtual shopper research replicates in-store shopping experiences to allow brands to test product packaging, pricing, and shelf arrangements.
Revolutionizing Retail with Virtual Shopper Research Read More »
Implicit research provides the depth of understanding necessary to craft strategies that resonate on a deeper, more instinctual level.
What is Implicit Research? Read More »
What is synthetic data for research & insights? Learn how artificial data can mirror complex patterns and nuances in real-world information.
What is Synthetic Data for Research & Insights? Read More »
Shopper research investigates consumer behavior and preferences to uncover the motivations that drive purchasing decisions.
What is Shopper Research? Read More »
User experience research centers around users’ behaviors and challenges to better meet user needs and uncover existing usability issues.
What is User Experience Research? Read More »
User experience (UX) represents the entirety of the end-user’s interaction with a company and its offerings.
What is User Experience? Read More »
A curated list of top tools for user testing research to understand user behavior, pain points, and improve usability.
Top Tools: User Testing Read More »
What is Data Analytics: an Insight Platforms explainer to demystify the extraction of insights from data for informed decision-making.
What is Data Analytics? Read More »
A curated list of tools for research data visualisation covering survey data analytics, intelligence platforms, and tools for infographics.
Top Tools: Research Data Visualisation Read More »