Advanced text analytics solutions are useful tools in a researcher’s arsenal to handle nuance and context but always with human supervision.
How Human-in-the-Loop Gets the Most from AI: A Case Study Read More »
Analyze data sets collected in a virtual setting to create a more personalized and appealing shopping experience with ConceptSauce.
Decoding Shopper Behavior with Virtual Shopper Research Read More »
Chatbots for research have taken off: they are quick, unobtrusive and run on websites or natively in apps. Here are 10 chatbot survey tools.
The Top 10 Chatbots for User and Market Research Read More »
An overview of 10 software tools for dashboards, data viz and infographics, all of which have free tiers: Tableau Public, Power BI, Infogram and others.
10 Free Tools for Dashboards, Data Visualisation and Infographics Read More »
An introduction to advertising testing, the different methods, key metrics, and tips for successful and impactful advertising testing.
What is Advertising Testing? Read More »
With Concept Sauce technology, this toilet paper retailer implemented an improved shopping experience and a clear trade marketing strategy.
Unrolling Success: The Impact of Shopper-Centricity on Toilet Paper Sales Read More »
Insight Platforms article illustrating Top Survey Analysis Platforms: learn about different methods and tools for Survey Analysis.
The Top Ten Survey Analysis Platforms Read More »
Customer Experience (CX) is the accumulation of all interactions a customer has with a brand throughout their journey.
What is Customer Experience? Read More »
Explore AI-enhanced platforms for qualitative data analysis, video research, UX research, and tools that use synthetic data and chatbots.
5 Types of AI-Enhanced Qualitative Research Platforms Read More »
Social media listening means monitoring conversations on social media by tracking mentions of topics, brands, products, and more.
What is Social Media Listening? Read More »
All the key themes and learnings from the Insight Platforms July 2024 Demo Days virtual event: lots of AI and non-AI related stuff.
10 Key Themes & Learnings from Demo Days July 2024 Read More »
Go with the flow of innovation, learn new ways of working, and embrace complexity and the new practices that come along with it.
How to Effectively Manage Complex Research Schedules Read More »