Reviews

Overview iCode is an online survey tool which identifies the level of certainty in people’s opinions by measuring the speed of their response time. Built on academic research, iCode claim this method more accurately predicts consumers’ future behaviour (compared to asking traditional or explicit survey questions), on the premise that faster responses denote certainty and

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If you saw this market map of CX feedback tools, you could be forgiven for asking, “is there really any difference between all those tools in the middle?” Yes, quite a few of these tools are pretty similar … but some do try to pull apart from the crowd. Below is a selection of five lesser-known

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