What are Behavioural Insights?
Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural Science.
Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural Science.
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and some common pitfalls.
This is a curated list of some of the top specialist Survey Analysis platforms. There’s no ranking implied by the order. If you’d like to know more about Survey Analysis and how to use it, check out our article: What is Survey Analysis? For a complete list of all Survey Analysis platforms, browse the directory …
Video focus groups gives access to participants across the world providing rich insights. Here are the top platforms for video focus groups.
Advertising testing provides feedback on your creatives before launch. Here are the top automated advertising testing platforms.
User feedback lets you understand how users interact with your site. Here’s the top user feedback platforms for websites, apps & emails
Text analytics helps uncover meaning in a variety of text sources using NLP. See the top text analytics platforms here
Eye tracking measures attention and is useful for UX, packaging, shopper & advertising research. See the top 15 eye tracking platforms here
Insight communities give you ongoing access to customers, building understanding. Here the top 20 insight community platforms.
Social Intelligence provides insights on how consumers talk about & interact with your brand. Here the top 10 social intelligence platforms.
Mobile ethnography can help provide in-context insights. Here is a list of 10 mobile ethnography platforms.
DIY survey research has transformed how organisations get feedback, measure performance and test new ideas. But DIY platforms vary massively. Learn about 8 leading DIY software tools and then watch their full length demos.