Rupert Carter, Managing Director of research agency Ci, reflects on the challenges of transforming an agency with a history of ‘traditional’ market research
The realities of agency transformation Read More »
Strategy
Mike Stevens explains how ‘autonomation’ – an idea borrowed from lean manufacturing – can help agencies transform by combining human skill with technology
How to Autonomate your Agency Read More »
Key highlights from the IIEX Europe 2019 conference: more privacy-awareness, data integration, artificial intelligence, insight activation & build vs buy.
5 Things I Learned at IIEX Europe 2019 Read More »
Mike Stevens reviews the likely impact of AI, machine learning and automation on client-agency relationships, and proposes 5 new models for the future
New Client-Agency Models for the Age of AI Read More »
Mike Stevens shows how the future of market research, user research and customer experience management will be underpinned by technology platforms.
Assisted, guided and embedded: the future of insight & analytics Read More »
This article is from April 2017; SAP’s planned acquisition of Qualtrics for $8bn puts it in a new light, but the main points still stand. Last week, I went to the first big Qualtrics event in Europe – Converge. Not quite on the scale of its earlier Summit in Salt Lake City (no Elton John at this one … mercifully), but
5 Things I Learned from Qualtrics Converge (2017) Read More »
So SAP just announced that it’s buying Qualtrics for $8bn. That’s roughly two Kantars, one Nielsen or about a fifth of the global research industry. It’s also around 20 times Qualtrics’ forecast revenue for 2018 ($400m). That’s a serious premium. For comparison, IBM is paying around 10x revenue for Red Hat; and salesforce.com trades at
5 implications from SAP’s purchase of Qualtrics Read More »
It’s all about the experience Today’s battleground is Customer Experience (CX): to win in the marketplace, brands need to deliver it in a seamless, consistent and fulfilling way. Research suggests the rewards for getting CX right are significant (increased customer retention and loyalty); as are the penalties for getting it wrong (customer churn and brand
4 features of tomorrow’s VOC platforms: what I learned from Medallia’s City Tour Read More »
Mike Stevens looks at how Orange, Worldpay and Just Eat have adopted research technology platforms to transform their management of customer insight
How 3 leading brands are adopting insight platforms Read More »
Read how successful research teams at Zillow, O2 and PMI drive behaviour change by appealing to users’ hearts as well as their heads.
How Insight Teams Drive Behaviour Change Read More »
Research & Analytics teams are changing: read how insight leaders are transforming their functions with new skills, more tools and greater commercial impact
How Research and Analytics Teams are Transforming Read More »
My last post here examined how tech tools can help in an ever-increasing set of research scenarios (checking hypotheses on the fly, qual at scale, easier analysis of ethno data & remote qual analysis). In this one, I look at where this might lead us. New skills, new roles, new tasks So what’s the payoff
Market research and technology: the future Read More »