Naira Mussallam, Co-Founder of SightX, explains how segmentation and machine learning pair up for better marketing for growth.
Consumer Segmentation: Maybe You Could Be Doing It Better Read More »
Tips & Guides
An Insight Platforms Explainer about Survey Software, covering the twelve different types of survey tools with examples in each category.
What is Survey Software? Read More »
A look back at what happened on Insight Platforms in 2021: the events, training courses, articles and videos that made our year.
Goodbye 2021: A Year in Review Read More »
New Blog Article! Read this article from FlexMR with practical steps for insight teams to engage research community members.
How Top Insight Communities Engage Members Read More »
Read for Tom Woodnutt’s tips to build rapport between moderators and respondents in online qualitative research.
How can psychology help us build stronger rapport in online qualitative research? Read More »
Read to understand Tom Woodnutt’s perspective over the best approach for online qualitative research and related topics (such as cognition, memory and emotional disclosure).
Which is better, online or face-to-face qual (according to psychology)? Read More »
Qualitative research via webcam can impact how participants process stimuli. Learn Tom Woodnutt’s tips to make webcam groups more meaningful.
What can we learn from the psychology of qualitative research via webcam? Read More »
Response:AI’s Claire Bierzynski provides tips for detecting survey fraud and getting honest answers from your online research.
Lies, Damn Lies and Statistics Read More »
A curated list of books and resources for behavioural insights including primers on neuroscience, emotion and consumer psychology.
Our Favourite Books on Behavioural Insights Read More »
In this article, Emily James, from FlexMR, shows tips and techniques for stakeholder engagement with storytelling.
How Insight Professionals Can Tell the Right Stories Read More »
Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse results.
What is a Concept Test? Read More »
An Insight Platforms explainer for Survey Analysis: learn about the different methods, tools and outputs when analysing survey data.
What is Survey Analysis? Read More »