Tips & Guides

UX Research Whiteboard

Market researchers: don’t get left behind by your UX peers. Discover some of the latest UX tools you can also use for wider market research. When the first websites and online services of what we used to call the ‘new media’ era were being built there were no user experience researchers or agencies to turn

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Demystifying Machine Learning - Insight Platforms

Sjoerd Koornstra of The House of Insights introduces the basics of Machine Learning, explains why insight managers need to be analytics translators and shares a CPG innovation case study.

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What are Neuromarketing Research Tools - Insight Platforms

OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get

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L'OR Coffee insight platforms

This case study shows how AI can build a panel of up to two million ‘virtual consumers’ using agent based micro-modelling on a research sample of a few hundred. JDE’s brief JDE is one of the world’s leading coffee manufacturers, with brands including Jacobs, Tassimo, Senseo, Douwe Egberts, Kenco and L’OR. In France, where Roast

How JDE used Artificial Intelligence to improve volumetric forecasting Read More »

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