An intro to Text Analytics for Research including background on NLP, 4 key concepts, 10 uses for text analytics in research and 4 ways to get it done.
What is Text Analytics for Research? Read More »
Tips & Guides
Chris Martin of FlexMR explains how insight-driven artwork can be an effective way to engage stakeholders, communicate findings and drive action.
Creating Insight Driven Postcards for Consumer Brands Read More »
Tom Woodnutt of Feeling Mutual shares his ten tips for running successful international online qualitative research projects
10 Tips for Global Online Qual Success Read More »
Tom Woodnutt shares five ways agencies can build a compelling and differentiated offer with modern online qualitative research tools and approaches.
5 Ways to Package Online Qualitative Research Read More »
An introduction to the 9 different types of online qualitative research. Learn about live chat groups, discussion forums, communities, video groups and more.
What is Online Qualitative Research? Read More »
Zappi’s Data Science Product Manager explains how machine learning models can be trained to automatically code open-ended survey responses.
How to Get Value from Your Verbatims with Autocoding Read More »
An introduction to the benefits of using behavioural methods such as Facebook for recruiting participants to user and market research studies.
A Recipe for High Quality Research Participants Read More »
Alessia Clusini of Trybes Agency shares a case study of machine learning applied to market research, and highlights other practical applications for AI.
Machine Learning + Human Intelligence for Consumer Insights: Part 2 Read More »
Alessia Clusini of Trybes Agency explores the opportunities and limitations of machine learning for market research and consumer insights.
Machine Learning + Human Intelligence for Consumer Insights: Part 1 Read More »
Data analytics provider Infotools shares five key questions to ask when choosing market research software.
Five questions to ask when choosing market research software Read More »
How do you land your insights, engage people and get them to do something different? It’s a vexed question when everyone’s so busy. this article looks at five sets of tips and tools for packaging research better.
Five Ways to Tell Better Research Stories Read More »
There’s a growing number of free market & user research tools that are actually quite good. This article highlights how you can use a handful of them to address a common brief.
10 Free Market & User Research Tools Read More »