Tom Woodnutt shares five ways agencies can build a compelling and differentiated offer with modern online qualitative research tools and approaches.
5 Ways to Package Online Qualitative Research Read More »
Tips & Guides
An introduction to the 9 different types of online qualitative research. Learn about live chat groups, discussion forums, communities, video groups and more.
What is Online Qualitative Research? Read More »
Zappi’s Data Science Product Manager explains how machine learning models can be trained to automatically code open-ended survey responses.
How to Get Value from Your Verbatims with Autocoding Read More »
An introduction to the benefits of using behavioural methods such as Facebook for recruiting participants to user and market research studies.
A Recipe for High Quality Research Participants Read More »
Alessia Clusini of Trybes Agency shares a case study of machine learning applied to market research, and highlights other practical applications for AI.
Machine Learning + Human Intelligence for Consumer Insights: Part 2 Read More »
Alessia Clusini of Trybes Agency explores the opportunities and limitations of machine learning for market research and consumer insights.
Machine Learning + Human Intelligence for Consumer Insights: Part 1 Read More »
Data analytics provider Infotools shares five key questions to ask when choosing market research software.
Five questions to ask when choosing market research software Read More »
How do you land your insights, engage people and get them to do something different? It’s a vexed question when everyone’s so busy. this article looks at five sets of tips and tools for packaging research better.
Five Ways to Tell Better Research Stories Read More »
There’s a growing number of free market & user research tools that are actually quite good. This article highlights how you can use a handful of them to address a common brief.
10 Free Market & User Research Tools Read More »
Insight communities can be costly and time-consuming to set up. You want to make sure they succeed. Here are 10 factors that help make a great insight community.
How to build a great insight community Read More »
Insight communities are private online environments where engaged customers take part in multiple research projects over time.Â
What is an Insight Community? Read More »
It’s no good building data lakes, dashboards and self-serve analytics if nobody uses them. Here are three pieces of advice for insight leaders to ensure stakeholders actually engage with your data.
Three ways to get people sailing on your data lake Read More »