Who would start a research agency these days? If you’re thinking about doing it in the UK, make sure you read the latest Plimsoll report into the sector first. It’s a sobering read. It is based on financial analysis of the 720 largest market research firms in the country. If that stat by itself doesn’t give […]
Six lessons agencies can learn from software companies Read More »
It seems we cannot move these days for yet another piece of software which promises to put ‘data at our fingertips’. The promise of ‘data democratisation’ has long been a buzzword within large corporate organisations who are aiming to break down silos within their business and ensure all stakeholders have the information they need without
Beyond Data Democratisation to Data in Action Read More »
Andy Buckley of research agency Join the Dots shares five tips for ensuring your video-based research projects are successful.
The 5 R’s of Great Video Research Read More »
People say they prefer to meet face to face, work in an office and meet as a team. But what about when you can’t, or don’t want to? If you’re a global team, or your company doesn’t have a central office, or if you want to live somewhere distant and don’t want to commute, virtual
Tips and Tools for Getting the Most from Virtual Teams Read More »
Customer insight and analytics teams have begun to adopt lean principles. Here are five attributes that characterise successful teams.
Five Attributes of Lean Insight & Analytics Teams Read More »
Mike Stevens walks through a rapid co-creation case study using mobile ethnography, review scraping, language analytics, agile testing and more
How to use Lean Insight Techniques for Co-Creation Read More »
Iterative, continuous feedback is a core principle in lean insight; read how communities, CX measurement and A/B testing all have a part to play
The Lean Insight Toolbox Part 2: Iterative Insight Platforms Read More »
Lean insight is characterised by comfort with ‘minimal viable evidence’ using free and low cost data sources, smartphone qual and automated survey tools
The Lean Insight Toolbox Part 1: Gathering Minimum Viable Evidence Read More »
The ‘Five Whys’ – digging and probing for root cause understanding – underpins lean insight, and is also fundamental to new qualitative research approaches
The Lean Insight Toolbox Part 3: Getting to the Five Whys Read More »