Rinat Sherzer, founder of Of Course Global, shares three Design Thinking case studies featuring Global Citizen, Pfizer and Capital One.
Design Thinking in Practice: 3 Case Studies Read More »
Tips & Guides
Digital Strategy Consultant Ed Bass explains the power of combining social listening, survey and search data to generate insights.
Social Listening Data is Powerful – especially when combined with other sources Read More »
Curtis Arthur, founder of KnowledgeActiv8, shares practical tips for sweating insight assets by using simple, low cost templates and tools.
How to Sweat Your Insight Assets Read More »
A short explainer from indeemo on the benefits of using mobile ethnography, smartphone diaries and mobile screen capture to understand online path-to-purchase.
How to Use Mobile Ethnography to Understand Digital Shopper Journeys Read More »
By Mike Follett of Lumen.
Machine Learning can create heatmaps without eye tracking research. But can AI algorithms ever understand context, meaning and attention as well as humans?
Can Automated Eye Tracking Ever Replace Humans? Read More »
6 tips for planning, running and documenting remote workshops. Expert advice from from Pam Hamilton, founder of Paraffin and author of The Workshop Book.
6 Top Tips for Great Online Workshops Read More »
A brief introduction to the what and the how of Conversion Rate Optimisation, A/B and Multivariate Testing by Robert Jones.
What is Conversion Rate Optimisation (CRO)? Read More »
A collection of apps and services for research and analytics with free or reduced cost options during the COVID-19 pandemic.
COVID-19 Specials: Free and Low Cost Deals for Research Apps and Services Read More »
10 ways for insight professionals to build skills and maximise productivity during the disruption caused by the Coronavirus.
Travel bans and altered plans: 10 ways for insight professionals to stay productive Read More »
A short explainer by Fuel Cycle about the benefits of technology for qualitative research – including text analytics, computer vision and video interviews.
How Qualitative Research Benefits from Automation and Machine Learning Read More »
Potentiate’s Simon Harrington gives a preview of his session at the Communities Summit 2020 and shares some tips for generating real ROI from communities.
How to Get a Commercial Return From an Insight Community Read More »
Isaac Rogers, CEO of 20|20 Research, previews his session at the Communities Summit 2020: how Lean Communities offer faster, lower cost insight solutions.
Lean Communities: Disrupting Another False Dichotomy Read More »