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Julien Naggar from Dig Insights introduces System Zero — a framework for measuring how AI shapes brand choice before consumers ever weigh in.
42 events found.
Events
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How to create and run a successful long-term insight community that becomes an ongoing sounding board for the business. |
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Explore how autonomous AI agents could transform market research, from project design and sampling to fieldwork, analysis and data buying. |
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How qualitative research design is evolving through digital platforms, hybrid methodologies, and AI-supported planning. |
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The Qualitative Insights Summit: free online conference with the latest ideas, methods and tools for qualitative market research & insights. 
Discover how AI-moderated probing adds qualitative depth to price sensitivity research, revealing the why behind pricing decisions. 
Macie Shewmaker reframes AI in qualitative research, turning replacement fears and limits into a source of partnership, not friction. 
Mariia-Malika Bahnenko & Anna Yanko from YouScan demo Synthetic Audiences, built from real social data, to test messages and surface insights. |
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Betsy Shaak from Voxpopme, on making Consumer Connects stick at scale — lessons from a Fortune 50 program logging 27,000 hours of consumer contact. 
Mpho Mpofu from Masutane on why AI misreads African consumers — a provenance test and framework for documenting unwritten methods. 
Julian Cole of Qualzy shares three real-world examples of what AI can and can’t do in qualitative research, and where people still matter. |
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