Stop Logging In: Rethinking Where Qual Research Actually Happens
Enric Cid and Melissa Short share candid WhatsApp study on what AI moderation got right, where it failed, and what it means for research platforms.
15 events found.
Events
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Can AI really understand emotion?
Jon & Saul Cohen from Kindling ask: can AI understand emotion? Where sentiment analysis fails, and what's next for emotional measurement.
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The Wrong Problem: AI Solved Speed and Scale. The Real Challenge Is Insight Drift
Adrian Sansone, from DOCREPLAY.ai, says AI fixed speed and scale in qual research, but the real challenge left unsolved is insight drift.
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How to Build Org-Wide Empathy with Consumer Connects
Betsy Shaak from Voxpopme, on making Consumer Connects stick at scale — lessons from a Fortune 50 program logging 27,000 hours of consumer contact.
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Nobody Wrote It Down: African Qual and the Record AI Is Learning From
Mpho Mpofu from Masutane on why AI misreads African consumers — a provenance test and framework for documenting unwritten methods.
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Real Research Is “AI-Proof”. Three Real-World Examples That Prove It… While Still Using AI
Julian Cole of Qualzy shares three real-world examples of what AI can and can’t do in qualitative research, and where people still matter.
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Strengthening Qual in the Age of AI: Adding the Cultural Layer
Alessia Clusini & Martina Faralli (Trybes) on adding a cultural layer to qual research — a framework to discover, understand & decide.
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The Unique Value of Qual: a Reminder of What We’re Fighting For
Simon Shaw & Kenny Fox reclaim qual's purpose — the unique value of human-to-human research vs "qual at scale" data collection tools.
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Less Is More, Your Strategy for More Research Participation and Insight
Kai K. Fuentes from EMS shows how distilling questions to a Less Is More strategy lifts participation and insight from harder-to-reach groups.
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AI-Moderated Interviews: What’s Working in Qual, What Isn’t, and What’s Next
Eric Knoben & Samara Sargeant from Listen Labs, on where AI-moderated interviews fit vs human qual, and how digital twins extend insights.
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The Future of Qualitative Research Is Human-Ready
Sheena Yap Chan on why fast qual research needs human readiness — the VISIBLE™ Framework to boost stakeholder trust, storytelling & adoption.
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The Cracked Mirror: What AI Reflects About Us, and What It Can’t
Joshua LaMar from Amplinate on AI's cracked mirror in research: The Three Mirrors framework for a hybrid qual model balancing AI speed with human judgement.
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Remove the friction, not the Human: A perspective of the role of AI in Qualitative Research in South Africa
Samantha Loggenberg from Insights Edge, on AI in African qual research: a "bothism" approach to removing friction while protecting real human proximity.
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What AI Can’t See: Cultural Sovereignty and the Human Intelligence Layer
Nichola Quail on why AI defaults to Western norms — and how a human intelligence layer brings cultural sovereignty to AI research.
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AI-Moderated Interviews in Practice: Promise, Pitfalls, and Human Oversight
Jeremy Cochran from Burke asks: are AI-moderated interviews really qual research? Why they're a qual-quant hybrid needing human oversight to work.