The Unique Value of Qual: a Reminder of What We’re Fighting For
Simon Shaw & Kenny Fox reclaim qual's purpose — the unique value of human-to-human research vs "qual at scale" data collection tools.
8 events found.
Events
-
-
-
Less Is More, Your Strategy for More Research Participation and Insight
Kai K. Fuentes from EMS shows how distilling questions to a Less Is More strategy lifts participation and insight from harder-to-reach groups.
-
AI-Moderated Interviews: What’s Working in Qual, What Isn’t, and What’s Next
Eric Knoben & Samara Sargeant from Listen Labs, on where AI-moderated interviews fit vs human qual, and how digital twins extend insights.
-
The Future of Qualitative Research Is Human-Ready
Sheena Yap Chan on why fast qual research needs human readiness — the VISIBLE™ Framework to boost stakeholder trust, storytelling & adoption.
-
The Cracked Mirror: What AI Reflects About Us, and What It Can’t
Joshua LaMar from Amplinate on AI's cracked mirror in research: The Three Mirrors framework for a hybrid qual model balancing AI speed with human judgement.
-
Remove the friction, not the Human: A perspective of the role of AI in Qualitative Research in South Africa
Samantha Loggenberg from Insights Edge, on AI in African qual research: a "bothism" approach to removing friction while protecting real human proximity.
-
What AI Can’t See: Cultural Sovereignty and the Human Intelligence Layer
Nichola Quail on why AI defaults to Western norms — and how a human intelligence layer brings cultural sovereignty to AI research.
-
AI-Moderated Interviews in Practice: Promise, Pitfalls, and Human Oversight
Jeremy Cochran from Burke asks: are AI-moderated interviews really qual research? Why they're a qual-quant hybrid needing human oversight to work.