An introduction to advertising testing, the different methods, key metrics, and tips for successful and…

What is Data Analytics: an Insight Platforms explainer to demystify the extraction of insights from…

An explainer for Qualitative Research: learn how to use conversation and observation to understand people’s…

A brief explainer on the basics, main methods and essential terms of market research for…

User research repositories are databases that help organisations manage, share, and access user research datasets…

An Insight Platforms Explainer about Survey Software, covering the twelve different types of survey tools…

Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour,…

An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done,…

Get to know the different approaches to Concept Testing and get tips on how to…

An Insight Platforms explainer for Survey Analysis: learn about the different methods, tools and outputs…

An introduction to the history, methods, benefits, applications and key features of co-creation with customers…

Video research enables you to have conversations with people across the world. This is an…

Learn what eye tracking is and how it can be used to support UX, advertising,…

Chatbots for research are a way of engaging respondents in a converstaion to gather both…

Learn about social intelligence, how it can be used, and how you can benefit from…

Henrik Nielson, Founder of Fabula, explains what active sensemaking is, and how combining quant &…