All People

Charles Allison is a Strategic Insights expert driving impact, and bringing the voice of the consumer to global marketing and product teams across tech, retail, financial services, FMCG and entertainment. Skilled storyteller, experienced in presenting to C-suite audiences. Leads with empathy, fostering a culture of emotional security. Named one of Read more…

Dr. Lindsey Guzman is a Solutions Consultant at quantilope. She has been in the research industry for over a decade as a freelance researcher and obtained her doctorate in Sociology from the University of Central Florida. When she’s not pouring over scholarly market research texts, Lindsey likes to spend time Read more…

With over two decades of experience in market research, Jennifer Offenheim has extensive knowledge across innovation, rebranding, pricing, and concept creation research. She currently leads The Brand Power Company’s research function, managing global research projects for leading CPG brands. Read more…

SVP of Product Management at Dynata. Read more…

Aylin Idrizovski is a Master’s thesis candidate at the Chair of Quantitative Marketing & Consumer Analytics at the University of Mannheim. Under the guidance of Dr. Florian Stahl, her research focuses on comparing data collection methodologies. Read more…

Soufiane Alkhatiri is a marketing professional specialized in various marketing disciplines, including growth strategy, marketing research, data analytics, digital marketing, and media. Soufiane has held several positions in Moroccan companies, multinational corporations, as well as in consulting firms. Over his 18 years of experience, he has worked on marketing issues Read more…

Deana Kotiga is an independent cultural researcher, anthropologist and strategist at the intersection of culture, brand, and customer experience Deana helps organisations understand what truly drives people and translating that insight into strategy, growth, and meaningful design. She brings a human-centred approach to business transformation: combining qualitative research, storytelling, and strategic Read more…

Terje Nilstun is the Life at Home insight leader for IKEA, leading the long-running research initiative that explores people’s experiences and needs at home through the Life at Home Report. He has 25 years experience working with consumer research globally, managing everything from ideation, product and proposition development to marketing Read more…

Oliver Sweet is Head of Ethnography at Ipsos MORI and a board member for the AQR. He was a founding member of Ipsos’s ethnography centre of excellence and has played a leading role in building the agency’s global ethnographic capabilities. The centre is renowned for leading the industry in ethnographic Read more…

Sheila Akinnusi is the Executive Head of Group Market Research at Nedbank, a leading financial services institution headquartered in South Africa and operating across six Southern African countries. With over two decades of experience spanning financial services, insurance, and FMCG sectors, Sheila is a seasoned professional in marketing, research, and Read more…

Paul Gebara is the UK and International senior representative (located in UK) for Inquiry Research. Paul has a master’s degree in Operational Research (with Marketing) from Lancaster University. Paul has 30+ years’ experience in the market research field (global FMCG brands, retail, retail audits, industrial and B2B), as well as Read more…

Agnieszka Górnicka is the founder and CEO of Inquiry, a research agency established in Poland in 2004. Agnieszka has a master’s degree in Theoretical Physics from Warwaw university.  Agnieszka has over 30+ years in the research industry, and prior to Inquiry, Agnieszka had built a global research career working mostly Read more…