All People

Dr. Tracy Tuten is the Vice President of Qualitative Research at Illuminas and a leading qualitative researcher and marketing strategist with deep expertise in the technology sector. She specializes in uncovering actionable insights through methods such as buyer journey research, Jobs to Be Done, and message testing. With decades of Read more…

Fredric Kanngard is a Sales Director at inQvita who has spent about 7 years in the market research industry early on in my career and recently rejoined the amazing team here at inQvita. On a day to day basis Fredric works with optimizing inQvita’s workflows, sales processes and various business development Read more…

Natalie Ogando is a dynamic operations and people leader with over 20 years of experience, currently serving as Director of QualSupport at Sago. In this role, she oversees the qualitative research support operations, striving to deliver high‑quality research insights that drive client impact. Throughout her two-decade career, Natalie has built Read more…

Josefin Pettersson is a Senior Account Manager at Cint, working with market research agencies across the Nordics and Europe. She focuses on understanding each client’s unique goals and turning data-driven insights into actionable strategies that drive mutual success. She is passionate about building trusted relationships and growing together with clients Read more…

Jonn Ohlin is the co-founder of inQvita and has over 15 years of experience in the market research industry. At inQvita, Jonn has a varied role, where he works closely with our clients on their insight needs. Jonn is also the one who handles all quantitative data collection. Read more…

Vinay Rao is the Founder and CEO of Cursory Technologies, a pioneering company in Gen AI-driven market research automation. With over two decades of experience in research technology and innovation, Vinay has led Cursory’s flagship product, Brisk®, to become the first-of-its-kind LLM-based automation tool that converts questionnaires into ready-to-launch surveys within Read more…

Ana Paola Bravo has worked in market research for 13 years as a cultural analyst, marketing planner for De la Riva Group, and Head of the Anthropological division. She found the inertia of the industry and the willingness to change led her to change her focus and passion toward operational Read more…

27 years on the clientside at Boots, Kraft, BA, Sky and O2 has meant Danny Russell has never been allowed to be a shrinking violet……and his involvement in B>B is driven by his desire to ensure the insight sector steps out of the shadows. The only person to have served Read more…

Bigger than Biscuits is the brainchild of Suzanne Lugthart, a multi-award winning clientside researcher (eBay, ITV, Rightmove) who believes passionately in delivering research impact.  Having worked through at least two recessions, she has long coveted the advertising industry’s compelling empiric evidence base proving advertising through a recession is a better Read more…

As a Product Manager of Trust & Safety at Cint, Marcus Carter drives the strategy to combat fraud and ensure high-quality data. He is responsible for managing the full lifecycle of trust and safety features, from evaluating market and industry trends to working with Cint’s Trust and Safety team to Read more…

Ben Adosto is the Global Manager for Civicom Marketing Research Services – the global leader in delivering innovative marketing research solutions worldwide. For over a decade, he has led multi-country qualitative studies, helping international clients in healthcare, technology, and consumer markets make informed decisions based on in-depth audience understanding. Starting Read more…

Madoka Suganuma is an independent qualitative market researcher and Semiotician based in Japan. Over her 15 years in the industry, she has worked for industry leaders like Euromonitor, Mintel and The Future Laboratory as well as many global agencies and brands. A native of Tokyo but also having lived in Read more…