All People

Nick is the Director of InsightsHub for QuestionPro, where he helps teams to synthesise research across UX, CX and MRX. A market research professional, product builder, and entrepreneur, he founded PeopleFish in 2016 with two credit cards and a budget laptop. By 2021, PeopleFish had surveyed more than 1M consumers Read more…

Alex is the Founder of YouScan, and a tech entrepreneur with a successful track record in enterprise SaaS, consumer internet, business intelligence, and telecom industries. In 2022 he was included in the SILab’s Insider 50 – the list of the most influential professionals in social intelligence. He is also the Read more…

Maeve is a Senior User Researcher at Cazoo. After a decade in market research with Kantar, Vision Critical and Savanta, she re-focused her career in UX Design and Research. She now helps teams at Cazoo to develop and launch products build around deep understanding of user needs and pain points. Read more…

Helen is a user focused research expert who’s equally at home planning high level strategy and sitting down with real people talking about what matters to them. Her career spans Insight, Design and User Research across the commercial, government and non-profit sectors. She has led Voice of Customer and research Read more…

Scott Burrows is a VP at Dig Insights. He brings over 15 years of experience helping companies from a variety of industries achieve their strategic goals. Scott has worked on all aspects of the research project life-cycle from methodology design and product development, through to analysis and reporting, allowing him Read more…

As a Senior Consultant at incling, Amy provides tailored and creative research solutions to a wide range of clients. Coming from a global mixed-methods agency background, she has experience across multiple sectors including Media, FMCG, E-COM, travel and third sector, delivering everything from traditional brand tracking and comms testing research Read more…

Nick Campbell has been an advocate of insight communities from the very beginning of his 12-year research career. After several years managing agency and brand client accounts across sectors (Meta, Anglian Water, Royal London, Havas, MMR), he now heads up incling’s commercial department. His work focuses on developing incling’s growth Read more…

In her 4+ years at HelloFresh Lynsey has built the UK Customer Insights team and now leads a combination of market research and product analytics. Her research work focuses on providing the customer and data-driven lens to strategy and everyday decision making, particularly when it comes to developing the best Read more…

Jennifer Reid is President & Chief Methodologist at Rival Technologies. A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group in 1998, where she was instrumental in building Canada’s first online research panel. In 2003, Jennifer joined Vision Critical. As the company’s Executive Vice President of Corporate Strategy, Read more…

Wiepke supports our commercial partners and helps with Insight Platforms sales and marketing activities. She brings extensive experience from her career in marketing leadership roles with Kantar Profiles, GMI and SPSS; as well as event and marketing support to ESOMAR. Based in Amsterdam, The Netherlands, she also runs an independent Read more…

Cynthia helps to create the Insight Platforms content, training courses and virtual events. You can find several of her courses in the Insight Platforms Academy. She has designed, managed and analysed hundreds of research projects in a 20-year research career that across Unilever, Jacobs Douwe Egberts, Ernst & Young and Read more…

Sierra is UX Research Lead at Meijer, the leading Midwest retailer. She is an experienced researcher with particular depth in the packaged food, retail and service and industries. Alongside UX research, Sierra is highly skilled in market research, consumer psychology, and data analysis. Read more…