All People

Tania has over 18 years’ experience in consumer research, focusing especially on Retail, Food & Drink and Health & Beauty. She is an expert in innovation and new product development research, and has presented papers at ESOMAR and industry conferences on Food and Drink and Retailing. Read more…

Milly is a tech-savvy problem solver  and an empathetic creative. She works as a senior consultant for incling, where she is responsible for client communication, project management and analysis. Read more…

Sergey has 20 years’ international experience in marketing, sales, strategy and consumer insights, much of which has been in the beer industry with Heineken and Carlsberg. He is an expert the application of data science methods to business challenges – in particular expansion to emerging markets. Read more…

Sjoerd spent 30 years with Heineken in international Consumer Insights roles. He is now an active conference speaker, the author of several publications and an expert in applied econometrics. He has several data science qualifications and founded The House of Insights in 2018. Read more…

Pam is the author of The Workshop Book and recently launched Supercharged Teams: 30 Tools of Great Teamwork, in March 2021 Pam has a background in psychology and collective intelligence, and specialises in insight, innovation and capabilities. Currently Paraffin leads online workshops in insight, innovation and capabilities for Unilever, Diageo, Essity, Tesco, Reckitt Benckiser and Pernod Ricard. Read more…

Barbara helps companies build or optimise their consumer insights function. Select new MR technology, setting them up for your organisation (e.g. build custom methods), and up-skilling teams so they can use it. Ranging from a 2-hour inspiration workshop to discover new opportunities to a full transformation process to democratise insights. Read more…

Tom is the founder of Feeling Mutual, the insight & strategy collective that has been twice nominated for best independent consultancy by the UK’s Market Research Society. And Feeling Mutual won Marketing Research Excellence award from Quirks in 2020. He is a leading expert in global, online and mobile qualitative Read more…

Nikki is the EVP, Global Experience Strategy for Savanta, and was previously the Founder and CEO of Mindspark Research International, ESOMAR Council Member and Member of the AQR Board. An American in Paris, she  is passionate about people, insatiably curious, has a love for learning and a talent for turning Read more…

Anna Coombe started her market research career with incling in 2013, as a community manager, working on projects for big names in travel and hospitality, finance and agencies, on everything from exploratory/ethnographic work through to detailed package design reviews and UX pieces. She moved into the Commercial side of the Read more…

Juliet is the founder of incling, a company that specialises in setting up and running beautifully bespoke online communities. With a background in psychology and a keen interest in new technology, she is passionate about designing and building online tools which are both engaging for participants and user-friendly for researchers. Read more…

Laura Pulito is the VP, research services at Recollective Inc. Before joining their team, Laura worked on both the client and supplier side of market research, specializing in conducting studies through various digital methods, including short- and long-term insight communities. With more than a decade of experience across a wide Read more…

Olga helps companies and start-ups to arrive at a deeper, more powerful, and longer-lasting understanding of customers, and strategically design the best experiences for them by applying novel approaches and thinking. Currently independent, she has held insight and innovation leadership roles with SC Johnson, Nestlé and Unilever. Available for speaking Read more…