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10 fascinating nuggets from Medallia’s IPO filing
Medallia, the market leader in enterprise CX platforms, has filed to go public 19 years after it was founded. What does its S1 filing reveal...
Voice Assistants for Research & Insight
Research is starting to use messaging tools and chatbots. But what's up with voice assistants? Here's a brief collection of early innovators in the space.
Market Map: Chatbots for Research
Chatbot platforms are increasingly being used for market research, user research and CX feedback. Here is a market map of platforms built specifically for this...
How leading insight teams combine research and data analytics – part 3: Mail Metro Media
Becky Hillcoat, Strategic Insight Manager at Mail Metro Media, describes how her team uses research and data analytics for deeper consumer insights
How to build a great insight community
Insight communities can be costly and time-consuming to set up. You want to make sure they succeed. Here are 10 factors that help make a...
What is an Insight Community?
Insight communities are private online environments where engaged customers take part in multiple research projects over time.Â
27 of the Top Research Marketplaces
Marketplace business models dominate the internet, and market research is starting to adopt them. Here are here 27 marketplace platforms for research.
Insight 3.0 – Getting closer to the action
This article is based on discussions at a recent breakfast event sponsored by Attest. If you’d like to know more about this series of events,...
How leading insight teams combine research and data analytics – part 2: Just Eat
Rufus Weston, Just Eat's Head of Insight, explains how his company builds consumer and restaurant insight from market research, user research and analytics
How leading insight teams combine research and data analytics – part 1: Turner EMEAÂ
Pedro Cosa, VP Data & Consumer Insight at Turner EMEA, talks about bringing market research, digital media and data science under one umbrella
