Eye tracking measures attention and is useful for UX, packaging, shopper & advertising research. See the top eye tracking tools here.
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Learn what eye tracking is and how it can be used to support UX, advertising, packaging and shopper research.
What is Eye Tracking for Market & User Research? Read More »
A curated list of automated brand tracking tools to improve brand health, engage consumers, and monitor competition.
Top Tools for Automated Brand Tracking Read More »
Affectiva shows how the combination of Emotion AI and Eye Tracking leads to more effective advertising testing and creative evaluation.
Emotion AI + Eye Tracking: Unlock New Insights For Your Advertising Testing Read More »
Market Map of eye tracking platforms for market and user research, including those who offer the technology through webcam and wearables.
Eye Tracking Solutions: Market Landscape Read More »
Expert advice on testing e-commerce consumer products for research, digital and media teams from Pierre Berthier, Founder of Emazing Retailing
Five Best Practices for Testing E-Commerce Consumer Products Read More »
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and some common pitfalls.
What is Brand Tracking? Read More »
The Next Generation Insights Summit is a cutting-edge virtual event exploring the future of research, analytics & Insights
The Next Generation Insights Summit 2026 Read More »
quantilope’s end-to-end Consumer Intelligence Platform, advanced research technology with 15 fully automated advanced research methods.
OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get
What are Neuromarketing Research Tools? Read More »