Aitrak is a platform that analyses images for visual salience without the need to conduct eye tracking studies. It uses a proprietary AI model trained with thousands of retail images viewed by people using traditional eye-tracking technology. It claims to achieve typical accuracy levels of 95%-97% when compared with traditional eye-tracking studies of the same […]
iMotions software integrates biometric sensors such as eye tracking devices, EEG, galvanic skin response, heart rate and facial expressions.
Eyetracker offers range of eye tracking services using in-store, lab-based and online technology.
Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural Science.
What are Behavioural Insights? Read More »
An introduction to advertising testing, the different methods, key metrics, and tips for successful and impactful advertising testing.
What is Advertising Testing? Read More »
Gazepoint provides infra-red hardware and support for eye tracking, neuromarketing and biometric research.
Loceye is an online eye-tracking research platform: upload designs for testing; bring your own participants or use Loceye’s panel recruits.
A collection of some of the leading research, analytics and insights tech companies founded or based in India.
Leading Research Tech Startups from India Read More »
This article is from April 2017; SAP’s planned acquisition of Qualtrics for $8bn puts it in a new light, but the main points still stand. Last week, I went to the first big Qualtrics event in Europe – Converge. Not quite on the scale of its earlier Summit in Salt Lake City (no Elton John at this one … mercifully), but
5 Things I Learned from Qualtrics Converge (2017) Read More »
