Eye tracking measures attention and is useful for UX, packaging, shopper & advertising research. See the top eye tracking tools here.
Top Tools for Eye Tracking Research Read More »
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Learn what eye tracking is and how it can be used to support UX, advertising, packaging and shopper research.
What is Eye Tracking for Market & User Research? Read More »
Affectiva shows how the combination of Emotion AI and Eye Tracking leads to more effective advertising testing and creative evaluation.
Emotion AI + Eye Tracking: Unlock New Insights For Your Advertising Testing Read More »
A curated list of automated brand tracking tools to improve brand health, engage consumers, and monitor competition.
Top Tools for Automated Brand Tracking Read More »
Market Map of eye tracking platforms for market and user research, including those who offer the technology through webcam and wearables.
Eye Tracking Solutions: Market Landscape Read More »
Expert advice on testing e-commerce consumer products for research, digital and media teams from Pierre Berthier, Founder of Emazing Retailing
Five Best Practices for Testing E-Commerce Consumer Products Read More »
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and some common pitfalls.
What is Brand Tracking? Read More »
OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get
What are Neuromarketing Research Tools? Read More »
Dr Lindsey Guzman, Senior Solutions Consultant at quantilope, explains the value of brand tracking research based on Category Entry Points.
What Are Category Entry Points, and How Do They Improve Brand Tracking? Read More »
quantilope’s end-to-end Consumer Intelligence Platform, advanced research technology with 15 fully automated advanced research methods.