Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

Featured Course

Featured Innovation Research Companies

Kantar Marketplace is an automated research platform available in 70+…

Redge offers qual-quant studies that combine automation, AI, and expertise,…

Vurvey is a generative AI based software platform that combines…

Upsiide is now part of Dig One

Motives is an AI-powered qualitative research platform that automates interviews,…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…

aytm is a fully integrated agile consumer insights platform with…

SightX is an automated end-to-end consumer insights platform for efficient…

Yabble creates AI solutions for all stages of research –…

Fastuna is an automated survey research tool for validating product…

FlavorWiki is an AI-powered platform for rapid consumer research: fieldwork,…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Finch Brands is an insights-driven brand strategy consultancy with AI-powered…

Human Made Machine applies technology and data science for creative…

One Strategy Studio uses Generative AI automation to deliver insights…

My-Take is an insight community platform with advanced features for…

Cambri is the product development platform for innovators. Advanced consumer…

Conveo’s AI designs expert studies, interviews real people, and analyzes…

Touchstone Research is a consumer insights firm with expert services…

Qrious insight collects permission-based location and behavioral data from a…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

CoLoop is an AI-powered analysis platform for recording, analysing and…

Pollfish is a DIY market research platform that delivers real-time…

incling is a qualitative research platform with expert services for…

Recollective is an industry-leading research tool for conducting online qualitative…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

Harris QuestDIY is a self-service survey tool with survey templates…

Zappi is an automated consumer insights platform for testing concepts,…

Innovate MR offers is a survey panel company offering online…

Find more companies for:

Popular Resources for Innovation Research

article

5 Ways to Use AI for Innovation Research

Learn about five ways you can use AI for innovation research from predicting trends with…

article

The Role of Research in New Product Development

Delve into the key stages of New Product Development and the research that goes into…

summit

The Innovation Insights Summit

April 25-27 2023. Free virtual event. See the latest thinking and technology for advertising and…

All Innovation Research Resources

Videos, demos, courses, ebooks and articles

live webinar