Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

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Featured Innovation Research Companies

DIG is a tech-enabled insight and strategy consultancy that’s on…

Innovate MR offers is a survey panel company offering online…

Zappi is a consumer insights platform providing connected insights for…

Fastuna is an automated survey research tool for validating product…

Touchstone Research is a consumer insights firm with expert services…

KLC connects brands with customers through using community and co-creation…

FlavorWiki is an AI-powered platform for rapid consumer research: fieldwork,…

Attest is an AI-powered consumer insights platform for global B2C…

Panoplai combines survey collection, data ingestion, synthetic enrichment, digital twin…

Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…

incling is a qualitative research platform with expert services for…

Vurvey is a generative AI based software platform that combines…

Conveo’s AI designs expert studies, interviews real people, and analyzes…

Motives is an AI-powered qualitative research platform that automates interviews,…

Yabble creates AI solutions for all stages of research –…

Human Made Machine applies technology and data science for creative…

Cambri is the product development platform for innovators. Advanced consumer…

Finch Brands is an insights-driven brand strategy consultancy with AI-powered…

CoLoop is an end to end qualitative research platform for…

Harris QuestDIY is a self-service survey tool with survey templates…

aytm is a fully integrated agile consumer insights platform with…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

SightX is an automated end-to-end consumer insights platform for efficient…

Recollective is an industry-leading research tool for conducting online qualitative…

Dig One brings together Upsiide for agile innovation testing and…

Rep Data offers data quality, fraud prevention, global sample and…

Bolt Insight is a global insight and market research company…

C Space is the world’s leading online community, customer strategy…

Knit is an end-to-end Insights Platform combining Quant, Video &…

The AI-first strategic insights agency that takes clients from brief…

Kantar Marketplace is an automated research platform available in 70+…

My-Take is an insight community platform with advanced features for…

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