Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

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Featured Innovation Research Companies

Finch Brands is an insights-driven brand strategy consultancy with AI-powered…

Human Made Machine applies technology and data science for creative…

Fastuna is an automated survey research tool for validating product…

Upsiide allows researchers and marketers to test ideas, concepts, and…

Harris QuestDIY is a self-service survey tool with survey templates…

CoLoop is an AI-powered analysis platform for recording, analysing and…

Zappi is an automated consumer insights platform for testing concepts,…

Vurvey is a generative AI based software platform that combines…

My-Take is an insight community platform with advanced features for…

FlavorWiki is an AI-powered platform for rapid consumer research: fieldwork,…

One Strategy Studio uses Generative AI automation to deliver insights…

SightX is an automated end-to-end consumer insights platform for efficient…

Innovate MR offers is a survey panel company offering online…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

MarketResponse helps brands to excel by combining technology with expertise…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Motives is an AI-powered qualitative research platform that automates interviews,…

Yabble creates AI solutions for all stages of research –…

aytm is a fully integrated agile consumer insights platform with…

Conveo uses AI to conduct hundreds of in-depth voice interviews,…

Cambri is the product development platform for innovators. Advanced consumer…

Recollective is an industry-leading research tool for conducting online qualitative…

Kantar Marketplace is an automated research platform available in 70+…

incling is a qualitative research platform with expert services for…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Redge offers qual-quant studies that combine automation, AI, and expertise,…

Touchstone Research is a consumer insights firm with expert services…

Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…

Pollfish is a DIY market research platform that delivers real-time…

Qrious insight collects permission-based location and behavioral data from a…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

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Popular Resources for Innovation Research

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5 Ways to Use AI for Innovation Research

Learn about five ways you can use AI for innovation research from predicting trends with…

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The Role of Research in New Product Development

Delve into the key stages of New Product Development and the research that goes into…

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The Innovation Insights Summit

April 25-27 2023. Free virtual event. See the latest thinking and technology for advertising and…

All Innovation Research Resources

Videos, demos, courses, ebooks and articles

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